Why Personal Branding Is the New Resume
Employers in the fast-paced digital world of today are not only interested in your academic qualifications and CV, but also in your story, your presence, and the value that you bring. The change has led to the concept of personal branding, which has become very influential. At the London School of Business, we think that one of the most valuable career moves you can make is to invest in your personal brand.
From Resume to Reputation
About ten years your resume was the main way you introduced yourself to the professional world. But now, various parts of your online presence such as LinkedIn and your portfolio, speak for you even before the interview is conducted. Personal branding is not just a mouthpiece; it is the skill of figuring out your distinctive features and presenting them in an understandable and confident manner.
Nowadays, employers decide on the basis of how skillfully you talk about your skills, how you take the lead, and how you interact with others in your field. A list of qualifications may have been the loudest thing before, but now, it is your digital footprint that talks the most as it demonstrates your professionalism, values, and the good you do in the industry.
The Importance of Personal Branding
In the most challenging labor markets, a personal brand of high quality will differentiate you from other candidates. It allows you to:
✅ Make a positive reputation and gain the confidence of others – Authentic professionals who share insight, ideas, and experience attract people.
✅ Demonstrate your skills and knowledge – Through writing, videos, or speaking, you can market yourself as a specialist.
✅ Open the door to new possibilities – Employers, partners, and even investors are in fact, the ones who by looking at your online presence, reach out to you.
At LSB, the focus of our courses such as the MBA and Master’s in Strategic Marketing and Executive Education in Leadership is on the topics of communication, digital strategy, and self-presentation. We not only get our students ready for the labor market but also for making a mark there.
The Student Journey in Creating a Personal Brand
The moment you enter higher education, your personal brand is already working for you. Your networking at gatherings and your communication on social media, etc. – all these things matter in terms of how people see you.
At LSB, students are given the opportunity to participate in industry-driven workshops, career development sessions, and collaborative projects through which they can acquire leadership skills, polish their professional voice, and widen their global network.
With the help of LSB’s Executive Education courses, professionals can learn the art of turning leadership identity into organizational success by simultaneously enhancing personal and corporate brands.
Your Brand Is Your Career Passport
Today, the business world operates with your brand as your career passport — it gives you access to a wide range of opportunities from different fields and even countries. Besides that, employers want not only that skilled professionals come on board but also that these professionals are good communicators and exhibit qualities like being authentic, creative, and having foresight.
That being said, your resume might be the one that gets you the attention but it is your personal brand that makes a long-lasting impression.Through the London School of Business, we give our students the power to build impactful personal brands that are reflective of not only what they do, but also who they are — the leaders of the future, the innovators, and the changemakers.
Commenced Your Brand?
Start on shaping your work character by getting a globally acknowledged business education. Take a look at our undergraduate, postgraduate, and executive programmes that are made for you to be the leader the world needs.
Find out more and submit your application at www.lsbuk.com
