Digital Branding Strategy

This optimised digital strategy short programme will empower you to think strategically about building your digital brand presence with all the necessary tactical functions. The short programme has been designed to help you understand how to plan, implement and manage a comprehensive digital marketing strategy while integrating digital marketing tactics into your overall marketing strategy.

The programme is particularly useful for those who are interested in developing an actionable digital marketing strategy or in need of refining one.

The programme is designed to support:

  • Marketing Managers and Directors
  • Brand Managers and Directors
  • Communications Managers and Directors

The information will be most beneficial for those in these roles. However, it is not limited only to those, if you want to learn more about digital brand management, then come and join us.

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Programme Structure

Compare and contrast marketer control versus consumer control Examine consumer empowerment Explore consumer participation and engagement

Like models, strategic planning frameworks help an organization through the strategic planning process. Most frameworks cover the basics of strategic planning (mission, vision, goals), but include additional sections and have more specific focus areas.

Product, price, place and promotion. The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product

A marketing audit is an analysis of your current marketing efforts and an assessment of the ways in which it can be improved.

The first stage of the marketing audit process is the external analysis. It is a systematic approach to create information necessary for an organisation in order to identify the key issues it will need to create a successful marketing strategy.

Marketing, by nature, is an outward-looking process and is the interface between a company and the outside world. A marketer must scan the environment, both internally and externally, in order to identify opportunities and threats. The company’s position and resources can then be adjusted based on the outcome of the analysis.

Content marketing is the general term used to describe any kind of textual, graphic, video, or interactive element on a website that is used to sell a product or service. In this module you will understand how creating relevant and valuable content that is distributed to engage your target audience you can really build interest and why it is important.

Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users will normally visit websites that are at the top of the list and appear first. In this topic we will look at how we can optimise your ranking of website on search engines and get more traffic from an improved position.

Explore the concept of owned media and its importance to brands Investigate the impact of owned media decision making Examine a range of owned media assets and determine their value

Investigate brand engagement and why is it important Examine and evaluate a range of engagement platforms Identify different levels of engagement Explore strategies for shaping earned media

Why Digital Branding Is Important For Your Business

  • Developing a strong brand in the digital age is vital.

  • Branding is a tool for developing and maintaining a competitive advantage.

  • Be best among the rest because Online users are more autonomous than they ever were.

  • Go beyond control limits Brands have less control over what is said about them online. 

  • Create loyal evangelists the online customer relationship rarely ends with a sale. 

  • Dump the outdated sales conventions. Say goodbye to the funnel model.

  • Branding enables your company to get referral business.

  • Remember branding is not only about your product or service. It’s about your social engagement, customer services, sales process, your employees and everything in between. 

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Start Date

Start Date
8th June 2020
Digital Branding Strategy
Learning Time
35 Hours
Apply Now
Start Date
12th October 2020
Digital  Branding Strategy
Learning Time
35 Hours
Apply Now
Start Date
8th February 2021
Digital Branding Strategy
Learning Time
35 Hour
Apply Now

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Start Date
Study Mode
Digital Branding Strategy
Learning Time
35 Hours
Apply Now

Student Support

We encourage you to make full use of all of the support services and facilities available to ensure you have the best possible experience during your time at the School.

Personal Tutors

Personal tutors can help you with a range of issues affecting your studies, as well as tell you about other University support available.

Academic Support

If you think your circumstances might affect your academic achievement, it’s a good idea to talk to your course tutor about your situation. They can help you manage your workload and, if necessary, explain the rules about extenuating circumstances for assignments. 

Support Team

London School of Business offers additional specialist support for all students to develop skills that enhance your employability prospects and support your studies.

Career and Recruitment 

Our extensive careers service supports you throughout your time at School to ensure that when you complete the programme, you are well-prepared for the world of work.

The LSB Experience

Expert Trainers

Passionate specialists who keep up to date with the latest trends in their field.

Quality Delivery

Trainers have assessed annually on the quality of their delivery and delegate engagement.

Practical Training

Theory and practical based training to take back to the office which leads you more.

Small Class Sizes

No more than 15 people to ensure you get the most from our trainers.

How to Apply

Enrolling at London School of Business will help you study in a diverse mix of cultures, providing an opportunity to socialise and make friends from nations across the globe. Apply now, and one of our Admission Advisors will be in touch to support you through the process.

You can use the following link to apply for the programme:

There you’ll have to choose the module which you are interested in

In order to assess your eligibility for the programme, we will review your profile and your expectations from your career. This will be done via an in-person, telephonic or video conversation. In addition, we will mark your English proficiency for the course as well, and advise on further actions to be taken on your part.

Then, tell us how you’ll be funding your chosen module, choosing from one of our flexible funding options

Need Help Choosing A Programme?

Choosing the right programme is an important part of your future success. Our dedicated student counsellors are happy to assist you in choosing the right programme that best suits your professional goals. Please contact us on +44 (0)20 3305 8124 or send us an email to to discuss your requirements and obtain an application form.

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Building Leaders for Business

At London School of Business (LSB) we nurture leaders. “Building Leaders for Business” forms the essence of our existence. We are redefining how businesses operate in London and the rest of the world.

Get in Touch

  • +44 (0)20 3305 8124