Digital Branding Strategy

Digital Branding Strategy

Empower Your Brand, Master Digital Strategy: A Comprehensive Approach to Digital Branding Excellence

This optimised digital strategy short programme will empower you to think strategically about building your digital brand presence with all the necessary tactical functions. The short programme has been designed to help you understand how to plan, implement and manage a comprehensive digital marketing strategy while integrating digital marketing tactics into your overall marketing strategy.

The programme is particularly useful for those who are interested in developing an actionable digital marketing strategy or in need of refining one.

The programme is designed to support:

  • Marketing Managers and Directors
  • Brand Managers and Directors
  • Communications Managers and Directors

The information will be most beneficial for those in these roles. However, it is not limited only to those, if you want to learn more about digital brand management, then come and join us.

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Programme Structure

Compare and contrast marketer control versus consumer control Examine consumer empowerment Explore consumer participation and engagement.

Like models, strategic planning frameworks help an organization through the strategic planning process. Most frameworks cover the basics of strategic planning (mission, vision, goals), but include additional sections and have more specific focus areas.

Product, price, place and promotion. The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce the desired response from its target market. It consists of everything a company can do to influence demand for its product.

A marketing audit is an analysis of your current marketing efforts and assessing how it can improve the marketing.

The first stage of the marketing audit process is the external analysis. It is a systematic approach to creating information necessary for an organisation to identify the key issues it will need to create a successful marketing strategy.

Marketing, by nature, is an outward-looking process and is the interface between a company and the outside world. A marketer must scan the environment, both internally and externally, to identify opportunities and threats. The team can then adjust the company’s position and resources based on the analysis outcome.

Content marketing is the general term used to describe any textual, graphic, video, or interactive element on a website used to sell a product or service. In this module, you will understand how you can build interest and why it is important by creating relevant and valuable content distributed to engage your target audience.

Whenever you enter a query in a search engine and hit ‘enter’, you get a list of web results that contain that query term. Users will generally visit websites at the top of the list and appear first. In this topic, you will learn how to optimise your website’s ranking on search engines and get more traffic from an improved position.

Explore the concept of owned media and its importance to brands Investigate the impact of owned media decision making Examine a range of owned media assets and determine their value

Investigate brand engagement and why is it important to examine and evaluate a range of engagement platforms Identify different levels of engagement Explore strategies for shaping earned media.

Programme Highlights

1 The Digital Consumer Unveiled

• Understand the evolution of the digital landscape since 1990.
• Equip yourself with skills to navigate and advertise on diverse online platforms.
• Embrace the increasing importance of digital marketing in a globalized world.

2 Strategic Planning Framework

• Learn how to think strategically in building and managing your digital brand presence.
• Develop a comprehensive framework for planning, implementing, and optimizing strategies.
• Align digital marketing tactics with your overall marketing strategy for maximum impact.

3 The Strategic Marketing Mix in Digital Context

• Explore the integration of digital elements into the traditional marketing mix.
• Understand how to adapt and leverage digital channels for strategic marketing goals.
• Uncover the synergy between traditional and digital marketing approaches.

4 Conducting a Digital Marketing Audit

• Master the art of conducting a thorough marketing audit within the digital environment.
• Identify key areas for improvement and optimization in your digital marketing strategy.
• Develop actionable insights to enhance the effectiveness of your digital initiatives.

5 Content Marketing Mastery

• Dive into the realm of content marketing and its pivotal role in digital branding.
• Learn to create and distribute compelling content aligned with your brand message.
• Explore strategies to engage your audience and build brand loyalty through content.

This program is for Marketing Managers, Brand Managers, and Communication Directors aspiring to elevate their brand in the digital age

  • Marketing Managers and Directors

    • Equip yourself with the skills to lead effective digital branding strategies.
    • Enhance your strategic thinking for building a robust digital brand presence.
    • Drive marketing excellence by integrating digital tactics into your overall strategy.

  • Brand Managers and Directors

    • Unleash the full potential of your brand in the digital realm.
    • Learn to align digital strategies with your brand objectives for maximum impact.
    • Elevate brand visibility and perception through effective digital branding.

  • Communications Managers and Directors

    • Master the art of crafting compelling digital narratives and messages.
    • Develop a comprehensive understanding of digital channels for effective communication.
    • Amplify your brand’s voice in the digital space for enhanced communication outcomes.

Why Digital Branding Is Important For Your Business

  • Developing a strong brand in the digital age is vital.

  • Branding is a tool for developing and maintaining a competitive advantage.

  • Be best among the rest because Online users are more autonomous than they ever were.

  • Go beyond control limits Brands have less control over what is said about them online. 

  • Create loyal evangelists the online customer relationship rarely ends with a sale. 

  • Dump the outdated sales conventions. Say goodbye to the funnel model.

  • Branding enables your company to get referral business.

  • Remember branding is not only about your product or service. It’s about your social engagement, customer services, sales process, your employees and everything in between. 

Join Us

Start Date
October 2024		 Study Mode
Campus		 Certification
Digital Branding Strategy		 Learning Time
4 Weeks		 Price
£1,200
Apply Now
Start Date
Anytime		 Study Mode
Online		 Certification
Digital Branding Strategy		 Learning Time
3 Months		 Price
£850
Apply Now

Join the League of Extraordinary Sales and Marketing Mavens

 

Together, we will cultivate cross-functional fluency between sales, marketing, and operations. Master the fundamentals of selling, positioning, and branding to capitalise on opportunities, boost revenue, and drive organisational success.

Why Get Certified

Upon successful completion of the Mastering Leadership and Management programme, you’ll earn a certificate of completion from the London School of Business.

Getting certified shows employers that you have a clear understanding of the core concepts of Leadership and Management. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

Becoming certified shows you have strong leadership and management skills and that you’re motivated to learn: two essential qualities in the workplace. Demonstrating these qualities can help improve your chances of finding the job you want.

Improving your leadership and management skills can help you find a job, get promoted, or start a whole new career.

Student Support

We encourage you to make full use of all of the support services and facilities available to ensure you have the best possible experience during your time at the School.

Personal tutors can help you with a range of issues affecting your studies, as well as tell you about other University support available.

If you think your circumstances might affect your academic achievement, it’s a good idea to talk to your programme tutor about your situation. They can help you manage your workload and, if necessary, explain the rules about extenuating circumstances for assignments.

LSB offers additional specialist support for all students to develop skills that enhance your employability prospects and support your studies.

Our extensive careers service supports you throughout your time at School to ensure that when you complete the programme, you are well-prepared for the world of work.

Strategy Road Map Sales and Negotiation Skills Luxury brand management business education finance

The LSB Experience

digital branding

Expert Trainers

Passionate specialists who keep up to date with the latest trends in their field.

digital branding

Quality Delivery

Trainers have assessed annually on the quality of their delivery and delegate engagement.

digital branding

Practical Training

Theory and practical based training to take back to the office which leads you more.

digital branding

Small Class Sizes

No more than 15 people to ensure you get the most from our trainers.

How to Apply

Enrolling at London School of Business will help you study in a diverse mix of cultures, providing an opportunity to socialise and make friends from nations across the globe. Apply now, and one of our Admission Advisors will be in touch to support you through the process.

You can use the following link to apply for the programme: https://www.lsbuk.com/apply/

There you’ll have to choose the module which you are interested in

In order to assess your eligibility for the programme, we will review your profile and your expectations from your career. This will be done via an in-person, telephonic or video conversation. In addition, we will mark your English proficiency for the course as well, and advise on further actions to be taken on your part.

Then, tell us how you’ll be funding your chosen module, choosing from one of our flexible funding options

Apply Now and Be the Change

Unlock your leadership potential and propel your career to new heights.
Please contact us on +44 (0)20 3305 8124 or send us an email to exed@lsbuk.com to discuss your requirements and obtain an application form.

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Apply now
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Get in Touch

  • +44 (0)20 3305 8124

  • london@lsbuk.com