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BA (Hons) Business and Marketing2020-09-22T15:12:05+00:00

A business can’t succeed without its customers. This course is designed to help you to understand the business principles and to develop your creativity and strategic thinking skills of a marketer. Marketing connects brands with their audience. By combining an understanding of business principles with the creativity and strategic thinking of a marketer, you can help any organisation succeed.

If you are planning to start your own company, the business enterprise units will give you the grounding you need to get started. The underlying principles of business ventures are a focal point of your degree. You’ll cover the role of the entrepreneur, as well as business planning and environment. Moreover, you will have the chance to develop your knowledge of marketing practices and tools to plan creative and efficient campaigns. Marketing has the power to shape many elements of a business, from sales and customer service to product development and brand loyalty. It’s a gateway to a variety of careers. The skills and knowledge gained after the completion of this programme will help you to stand out of the crowd whether you’re looking for work in creative agencies, in-house marketing departments or you want to start your own business.

Why should I choose this course?

Key features

  • Learn to innovate and adapt to the changing market environment
  • Gain insights into marketing campaigns and improve your ability to think outside the box
  • Gain Associate Membership of the Chartered Management Institute – there will be a charge for membership of the professional bodies
  • Enhance your employability through internships, consultancy projects, a one-year paid placement and integrated coaching from experienced business leaders
  • Work with academics and entrepreneurs who have extensive experience in management, marketing and communication
  •  Acquire highly valued competencies and skills in marketing and business
campus Learning
Online Learning

Key Facts

Mode of Study
Full Time
Duration
3 Years
Fees
UK / EU – £9,250 per year
International – £12,500 per year
Payment Plan
Available
Scholarship
For 20 students
Learning
Campus
2020 Intakes
February, June, October

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Learning Outcomes

  • Evaluate and integrate ethical considerations when making business decisions

  • Utilize qualitative and quantitative methods to investigate and solve critical business problems

  • Integrate tools and concepts from multiple functional areas (i.e. finance, marketing, operations, etc.) to solve business problems

  • Students will exhibit the leadership capacity and teamwork skills for business decision making

  • Engage and manage in digital and entrepreneurial work environments

Modules

Year 1

Learners will take 4 mandatory units worth 60 credits in total and a further 4 optional units totalling 120 credits.

ModulesCredits
The Business Environment15
People in Organisations15
Communication Skills for Business15
Financial and Management Accounting Techniques for Managers15
ModulesCredits
Resource Management15
The Marketing Mix15
Corporate Social Responsibility15
Managing a Work-Based Team Project15
Entrepreneurship15
Customer Relationship Management15
Administrative Services15
Managing Information and Knowledge15
Managing Operations15
Managing Quality15

Year 2

Learners will take 4 mandatory units worth 60 credits in total and a further 4 optional units totalling 120 credits.

ModulesCredits
Business Organisations in a Global Context15
Research Project15
People Management15
Finance for Managers15
ModulesCredits
Managing Communication15
Marketing Principles and Practice15
Manage Sustainability in an Organisation15
Small Business Enterprise15
Information for Strategic Decision Making15
Organisational Analysis and Change15
Financial Systems and Auditing15
Business Ethics15

Planning a New Business Venture

15
Business Law15

Operations Management

15

Year 3

The following Progression Routes have all been arranged and confirmed between LSB and each university, however you can also apply to universities that are not on this list as many others will accept LSB qualifications as they are regulated by Ofqual.

ModulesCredits
Marketing Strategy & Planning15
Business & Management Strategy15
e-business and e-marketing15
Research Project15
ModulesCredits
Entrepreneurship and Creativity15
Leadership15
Project Management15
International Marketing15

Students can transfer their credits to the Universities listed below to complete their final year (year 3 – 120 credits) of the Undergraduate programme.

UniversityProgramme
Leeds Trinity UniversityBA(Hons) Business and Marketing

Entry Requirements

We accept candidates who have achieved a wide range of credentials including any post- 16 qualification in the UK. Functional, Vocational and other key skills are recognised and accepted from all around the world. Please get in touch with us to discuss the specific requirements for your country.

  • 112 – New UCAS points

  • We would normally expect you to have Grade 4 / C in GCSE English and Maths.

  • Must include passes at A2 in at least two subjects.

  • Extended Diploma or Diploma

  • Diploma with 25 points including a minimum of 15 points at Higher Level.

  • Access to HE Diploma (QAA approved) with 60 credits overall and 45 credits at Level 3

  • Level 2 equivalences such as Level 2 Functional Skills in English / Maths, Level 2 Key Skills in Communication / Application of Number and Level 2 Adult Literacy / Adult Numeracy

  • Overall IELTS 6.0 with a minimum of 6.0 in Writing and Speaking; minimum 5.5 in Reading and Listening (or recognised equivalent).

Assessments

Assessment is by completing assignments and meeting the criteria for each of the modules. These assignments are meant to demonstrate your achievement of learning objectives. All units within this qualification are internally assessed via exams and jobs which are externally verified by the awarding organisation.

The assignments submitted by learners must achieve the learning outcomes and meet the standards specified by the assessment criteria for the unit. Learners can make pass, merit or distinction grade depending on the quality of assignment and questions attempted. To achieve a merit or distinction grade, the learners must demonstrate that they have met all the criteria set for these grades.

Download a Prospectus

Download a copy of our 2020 Undergraduate Prospectus (PDF Document) 

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Are You Ready For the IELTS?

IELTS is one of the tests to prove your ability to use the English language for academic purpose.

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Fees & Funding

Tuition fees cover the cost of a student’s academic studies. This usually includes teaching costs, registration and examination fees (not repeat or tailing modules, re-sit fees or coursework resubmission). Any costs associated with work placements will be the students responsibility.

Full Time Fees£9,250 per year

For full details, please visit our fees and funding page.

Full Time Fees£12,500 per year

For full details, please contact us.

Scholarships

The level of competition for scholarships and educational awards is very high. We recommend that you apply for the course early if you plan to use for a related prize.

For some of our scholarships, you will need an offer to study the course to be eligible. Even where it is not a requirement, holding an offer to study can often benefit a funding application.

 Global Ambassador Scholarship
 Income Based Scholarship

Scholarships are available for candidates under the Global Ambassador Scholarship scheme. The total value awarded will be determined by your academic and professional achievements.

Applicants must provide recent financial information. We will consider any circumstances and please contact us for more information.

30 % Fee Reduction

We are proud to offer our students scholarships to support their tuition fees

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Employability

A business and marketing degree provides you with a critical and reflective understanding of marketing and its relationship with the broader international business environment. It could lead to specialist careers in advertising, digital marketing and project coordination, as well as more general roles in business analysis, project management or sales management.

Career Progression

There are a number of routes you can take after university – and everyone’s journey will be different. You could search for a graduate job, enrol on a postgraduate course or set up your own business.

If you’re a confident individual, good with analysing data and can rise to the challenge of communicating large amounts of information, a career as a market researcher could be for you.

Marketing executives drive profit and promote products and services through coordinated marketing campaigns,

Sales promotion account executives use their excellent communication, teamwork and problem-solving skills to run campaigns and make money.

Requiring knowledge of business, marketing, data analysis and technology, plus excellent communication and organisational skill, product management is rewarding yet challenging work.

Sales executives help to drive a business forward by selling its products or services to customers.

Media buyers negotiate, purchase and monitor advertising space and airtime on behalf of clients.

PPC specialists are experts in internet advertising, responsible for planning and optimising the effectiveness of online advertising campaigns.

To be a successful publishing rights manager you’ll need excellent negotiating skills and the ability to make industry contacts.

Further Study

Some roles will require further study, whether it’s to gain membership to a professional body, further your knowledge in a specific area of business, or even branch out into a different field.

And while postgraduate study (e.g. a Master’s) and MBAs are a common choice, many business graduates will find that professional qualifications are a great way to stand out. Not only do they provide vital training and knowledge, but they’re also recognised by employers worldwide.

Popular professional bodies include:

  • Chartered Institute of Management Accountants (CIMA)

  • Chartered Institute of Personnel and Development (CIPD)

  • Chartered Management Institute (CMI)

  • Chartered Institute of Marketing (CIM)

  • Association of Chartered Certified Accountants (ACCA)

FAQ’S

Yes, students can open a bank account, all that is needed is documentation.

  • Current passport.
  • Valid visa (for those from outside the European Union)
  • Home bank statement from the past three months.
  • Proof of address in the UK or abroad (check with your bank)
  • Student ID or acceptance letter from your university.

You must inform us immediately so that we can update your details. For example your address may have changed and this is important we know so that when we send certificates, it goes to the right address.

London School of Business will always be able to help you and if you email us we aim to get back to you within 48 hours or feel free to call us on +44 (0)20 3305 8124.

Please inform us as soon as possible as this may cause a delay in your application by the time you start. There are many applications and checks to be made which takes time. Therefore, we recommend doing this before you start at LSB so that everything is ready when you start.

Once registered at LSB, we can direct you to job fairs. Job fairs are also known as a career fair that employees or recruiters inform you of potential jobs. LSB will also help you get signed on job boards such as Indeed and Reed for more possible jobs.

If you reach out to us, we will be able to arrange another phone call to discuss what grades are acceptable. If we believe you don’t have enough credits to get into LSB, there are many alternatives so don’t panic.

There are open day’s available for students who wish to get a tour around the school. London School of Business holds more than one open day so that every student has an opportunity to attend.

We can always help and inform you what is needed. We can provide a list of available accommodation.

More FAQ’s
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Visit Us

If you are interested in applying we encourage you to visit the School and meet with our recruitment and admissions staff. It is neither a requirement nor expectation if you are planning on using the programme.

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Related Programmes

At LSB, you will have the chance to study a broad range of subjects. The School offers a unique opportunity to study business alongside other disciplines.

BA(Hons) Business and Enterprise

In this increasingly competitive business environment, there is a rising demand for creativity, innovation and uniqueness. Our Business and Enterprise programme has been developed in close partnership with industry experts to give you the business knowledge and work experience you need to advance in management positions.

More Info

BA(Hons) Business and Management

Business and related subjects such as finance, accounting, management and economics are among the most popular fields of study at universities. There is a high demand for business graduates worldwide. This programme has a strong emphasis on preparing students for the ever-changing and challenging job market.

More Info

BA (Hons) International Business

The internet and instant communications mean that even small businesses can now reach an international market. To succeed in this interconnected world, you need to understand the global factors driving business today. This course explores international business and the cultural differences and diversities that it has to offer.

More Info

How to Apply

Enrolling at London School of Business will help you study in a diverse mix of cultures, providing an opportunity to socialise and make friends from nations across the globe. Apply now, and one of our Admission Advisors will be in touch to support you through the process.

You can use the following link to apply for the programme: https://www.lsbuk.com/apply/

  • Personal details

  • Family information

  • Extracurricular activities

  • Global interests and experiences

There is no application fee.

  • Proof of your academic achievements, including official school transcripts

  • Evidence of English proficiency, i.e: TOEFL/IELTS/ Functional Skills Level 2 (if English is not your native language)

  • GMAT/SAT/ACT scores (optional)

  • One academic reference

  • A Personal Statement as an essay (400–500 words)

  • Scholarship and financial aid application included with the application form

In order to assess your eligibility for the programme, we will review your profile and your expectations from your career. This will be done via an in-person, telephonic or video conversation. In addition, we will mark your English proficiency for the course as well, and advise on further actions to be taken on your part.

Once your application and personal assessment interview are completed, you will receive an admission decision within two weeks. If you have any questions regarding the status of your application, feel free to contact your Admission Advisor.

If you are accepted into the program and have decided to start your studies at London School of Business, you must confirm your place prior to confirmation deadline.

Once we confirm your student status with us, we will be sending out useful information regarding your pre-arrival, and pre-enrolment.  Not only that, we will work alongside to make sure you have a seamless arrival in the UK.

Need Help Choosing A Programme?

Choosing the right programme is an important part of your future success. Our dedicated student counsellors are happy to assist you in choosing the right programme that best suits your professional goals. Please contact us on +44 (0)20 3305 8124 or send us an email to undergraduate@lsbuk.com to discuss your requirements and obtain an application form.

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