Effective business communication is vital to the success of your organization. It has a major impact on your company’s performance and employee productivity as well as on your bottom line. As a business owner, you need to be able to clearly communicate your vision and goals, build relationships with customers and potential partners and interact with your team.

There are many reasons why interpersonal communications may fail. In many communications, the message may not be received exactly the way the sender intended and hence it is important that the communicator seeks feedback to check that their message is clearly understood. The skills of Active Listening, Clarification and Reflection, which we will discuss shortly, may help but the skilled communicator also needs to be aware of the barriers to effective communication. There exist many barriers to communication and these may occur at any stage in the communication process. Barriers may lead to your message becoming distorted and you therefore risk wasting both time and/or money by causing confusion and misunderstanding. Effective communication involves overcoming these barriers and conveying a clear and concise message.

Elements of Verbal Communication. When we communicate verbally not only the words which we used are listened but also vocal elements of speech play very important role. These vocal elements are voice inflections, rate of speech, volume, and tone. These add interest and meaning to our messages

The spoken interaction taking place between two or more people is defined as oral communication. Therefore to be a successful salesperson, your business interactions should be perfect and for that you need to master the art of effective oral communication skills.

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The following tips can help you learn to read the nonverbal signals of other people and enhance your own ability to communicate effectively. Pay Attention to Nonverbal Signals. Look for Incongruent Behaviors. Concentrate on Your Tone of Voice When Speaking.

The ability to communicate effectively with superiors, colleagues, and staff is essential, no matter what industry you work in. Workers in the digital age must know how to effectively convey and receive messages in person as well as via phone, email, and social media.