Marketing Strategy and Concepts

Elevate Your Impact: Mastering Marketing Strategies for Business Excellence

Marketing is an essential function of any business. It is not mere sales. It starts before production and helps you understand what you should produce depending on the market demand and condition. It will also answer how to create and what to produce and deliver. How to distribute and sell, how to take the message about your product to the target audiences, what should be your price, whether your customer is happy or not, and if they are not pleased with what you should do. These principles are true to you to sell yourself as a professional and even for non-profit organisations to reach their audiences and achieve the expected millage.

Marketing Strategy and Concepts

Marketing is an essential function of any business. It is not mere sales. It starts before production and helps you understand what you should produce depending on the market demand and condition. It will also answer how to create and what to produce and deliver. How to distribute and sell, how to take the message about your product to the target audiences, what should be your price, whether your customer is happy or not, and if they are not pleased with what you should do. These principles are true to you to sell yourself as a professional and even for non-profit organisations to reach their audiences and achieve the expected millage.

Marketing is not only the marketing department’s duty any more. It is everybody’s responsibility starting from the doorman to the production worker and chairman to accountant. Therefore this workshop is for everybody involved in the corporate world. Everybody must know how and why marketing strategies are formulated and their contribution to the success of such plans.

Programme Structure

Your marketing quest begins here! The programme in this specialisation lays the necessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behaviour.

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large. Also included in the definition are all of the activities that effectively help businesses reach their target market.

It is essential to understand markets and sub-markets (and the firm’s product-market definition) at the starting point of the market segmentation process because it is common to ‘segment’ a market based on products rather than segmenting consumer group.

Product/Service management is a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities.

Distribution pricing is the price point you, as the business owner, chooses to extend to vendors who will then distribute your products. The price is commonly a percentage discount off of your retail price. The concession gives the distributor room to profit from sales of the product.

Trade Promotion Management (TPM) typically refers to software applications that assist companies in managing their complex trade promotion activity.

Over half of the world’s populations now use the internet; over a third uses social media. With the increasing influence of globalisation, we can see why it is becoming increasingly important to advertise on as many forms of online platforms as possible. Since 1990 this market has been evolving exponentially, just as technology has. We will continue to change, and we will equip you with the necessary skills to adapt to this ever-changing aspect of marketing.

Marketing Mix Fundamentals prepares you for arguably the most critical stage of bringing your product to market – how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion). This programme enables you to analyse your product and service strategically.

Programme Highlights

1 Strategic Marketing Foundation

• Build a solid understanding of marketing principles from production to customer satisfaction.
• Learn to create, communicate, and deliver offerings that resonate with customers.
• Develop insights into the role of marketing in influencing market demand and conditions.

2 Market Research and Consumer Behavior Insights

• Embark on a journey to unravel market dynamics and consumer behavior.
• Gain valuable insights through comprehensive market research techniques.
• Understand the psychological aspects influencing consumer choices.

3 Product and Services Management Expertise

• Acquire the skills for obtaining, developing, and improving product or service offerings.
• Explore the intricacies of managing a diverse product or service mix.
• Learn to align offerings with market opportunities for sustained success.

4  Pricing and Distribution Strategy

• Dive into the art of pricing strategies and distribution management.
• Understand how pricing decisions impact product distribution and market positioning.
• Explore effective strategies to set prices that benefit both the business and distributors.

5 Strategic Marketing Planning in the Digital Age

• Explore software applications that enhance trade promotion activity management.
• Understand the dynamics of trade promotions and their impact on business success.
• Learn to optimize trade promotion strategies for maximum effectiveness.

This program is for individuals across all corporate roles, from entry-level to executives, seeking to understand, contribute, and excel in the realm of marketing strategies

  • Corporate Professionals at Every Level

    • Understand the formulation and impact of marketing strategies at all organizational levels.
    • Elevate your contribution to corporate success by grasping the essentials of marketing dynamics.
    • Excel in your role by aligning your efforts with overarching marketing strategies.
    learning environment.

  • Aspiring Marketing Enthusiasts

    • Start your marketing journey with a program designed for beginners.
    • Explore the comprehensive world of marketing and discover its importance in diverse industries.
    • Gain the knowledge and skills to kickstart a successful career in marketing.

  • Non-Profit Organizations Seeking Outreach

    • Learn how marketing principles apply to non-profit organizations.
    • Enhance your ability to reach audiences, achieve milestones, and create meaningful impact.
    • Understand the relevance of marketing concepts in promoting causes and achieving organizational goals.

Importance of Marketing Strategy and Concepts

  • A marketing strategy provides an organization with an edge over its competitors.

  • Strategy helps in developing goods and services with the best profit-making potential.

  • It helps fix the right price for an organisation’s goods and services based on information collected by market research.

  • Strategy ensures effective departmental coordination.

  • It helps an organisation make optimum utilization of its resources to provide a sales message to its target market.

  • A marketing strategy helps fix the advertising budget in advance. It also develops a method that determines the plan’s scope, i.e., it determines the revenue generated by the advertising plan.

  • Marketing strategy helps discover the areas affected by organizational growth and thereby helps create an organizational plan to cater to the customer needs.

Join Us

Start Date
February 2024
Location
Campus
Certification
Marketing Strategy and Concepts
Learning Time
6 Weeks
Price
£1,680
Start Date
Flexible
Location
Online
Certification
Marketing Strategy and Concepts
Learning Time
3 Months
Price
£1,200

Join the League of Extraordinary Sales and Marketing Mavens

 

Together, we will cultivate cross-functional fluency between sales, marketing, and operations. Master the fundamentals of selling, positioning, and branding to capitalize on opportunities, boost revenue, and drive organizational success.

Why Get Certified

Upon successful completion of the Mastering Leadership and Management programme, you’ll earn a certificate of completion from the London School of Business.

Getting certified shows employers that you have a clear understanding of the core concepts of Leadership and Management. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

Becoming certified shows you have strong leadership and management skills and that you’re motivated to learn: two essential qualities in the workplace. Demonstrating these qualities can help improve your chances of finding the job you want.

Improving your leadership and management skills can help you find a job, get promoted, or start a whole new career.

Student Support

We encourage you to make full use of all of the support services and facilities available to ensure you have the best possible experience during your time at the School.

Personal tutors can help you with a range of issues affecting your studies, as well as tell you about other University support available.

If you think your circumstances might affect your academic achievement, it’s a good idea to talk to your programme tutor about your situation. They can help you manage your workload and, if necessary, explain the rules about extenuating circumstances for assignments.

LSB offers additional specialist support for all students to develop skills that enhance your employability prospects and support your studies.

Our extensive careers service supports you throughout your time at School to ensure that when you complete the programme, you are well-prepared for the world of work.

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The LSB Experience

Expert Trainers

Passionate specialists who keep up to date with the latest trends in their field.

Quality Delivery

Trainers have assessed annually on the quality of their delivery and delegate engagement.

Practical Training

Theory and practical based training to take back to the office which leads you more.

Small Class Sizes

No more than 15 people to ensure you get the most from our trainers.

Apply Now and Be the Change

Unlock your leadership potential and propel your career to new heights.
Please contact us on +44 (0)20 3305 8124 or send us an email to exed@lsbuk.com to discuss your requirements and obtain an application form.

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At London School of Business (LSB) we nurture leaders. “Building Leaders for Business” forms the essence of our existence. We are redefining how businesses operate in London and the rest of the world.

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