Marketing Strategy and Concepts

Marketing is an essential function of any business. It is not mere sales. It starts before production and helps you understand what you should produce depending on the market demand and condition.  It will also answer the questions of how to create and what to produce and when to deliver. Then how to distribute and sell, how to take the message about your product to the target audiences, what should be your price, whether your customer is happy or not and if he/ she is not pleased what you should do. These principles are true to you as a person to sell yourself as a professional and even for non-profit organisations to reach their audiences and achieve expected millage.

Marketing is not only the marketing department’s duty any more. It is everybody’s responsibility starting from the doorman to the production worker and chairman to accountant. Therefore this workshop is for everybody involved in the corporate world. Everybody must know how and why marketing strategies are formulated and their contribution to the success of such plans.

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Programme Structure

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large. Also included in the definition are all of the activities that help businesses reach their target market effectively.

Understanding markets. It is essential to have an understanding of markets and sub-markets (and the firm’s product-market definition) at the starting point of the market segmentation process because it is a common mistake to ‘segment’ a market based on products, rather than segmenting by a consumer group.

Product/Service management is a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities.

Distribution pricing is the price point you as the business owner chooses to extend to vendors who will then distribute your products. The price is commonly a percentage discount off of your retail price. The concession gives the distributor room to make a profit from sales of the product.

Trade Promotion Management (TPM) typically refers to one or more software applications that assist companies in managing their complex trade promotion activity.

Over half of the world’s populations now use the internet; over a third uses social media. With the increasing influence of globalisation, we can see why it is becoming increasingly important to be on and advertise on as many forms of online platforms as possible. Since 1990 this market has been evolving at an exponential rate, just as technology has. Will continue to change, and we will equip you with the necessary skills to adapt to this ever-changing aspect of marketing.

Marketing Mix Fundamentals prepares you for arguably the most critical stage of bringing your product to market – how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion). This programme enables you to analyze your product and service strategically.

Your marketing quest begins here! The first programme in this specialisation lays the necessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior.

Importance of Marketing Strategy and Concepts

  • Marketing strategy provides an organization an edge over it’s competitors.

  • Strategy helps in developing goods and services with best profit making potential.

  • It helps in fixing the right price for organization’s goods and services based on information collected by market research.

  • Strategy ensures effective departmental co-ordination.

  • It helps an organization to make optimum utilization of its resources so as to provide a sales message to it’s target market.

  • A marketing strategy helps to fix the advertising budget in advance, and it also develops a method which determines the scope of the plan, i.e., it determines the revenue generated by the advertising plan.

  • Marketing strategy helps in discovering the areas affected by organizational growth and thereby helps in creating an organizational plan to cater to the customer needs.

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Start Date

Start Date
22nd June 2020
Certification
Marketing Strategy and Concepts

Learning Time
49 Hours
Price
£1,680
Apply Now
Start Date
26th October 2020
Certification
Marketing Strategy and Concepts

Learning Time
49 Hours
Price
£1,680
Apply Now
Start Date
22nd February 2021
Certification
Marketing Strategy and Concepts

Learning Time
49 Hours
Price
£1,680
Apply Now

Student Support

We encourage you to make full use of all of the support services and facilities available to ensure you have the best possible experience during your time at the School.

Personal Tutors

Personal tutors can help you with a range of issues affecting your studies, as well as tell you about other University support available.

Academic Support

If you think your circumstances might affect your academic achievement, it’s a good idea to talk to your course tutor about your situation. They can help you manage your workload and, if necessary, explain the rules about extenuating circumstances for assignments. 

Support Team

London School of Business offers additional specialist support for all students to develop skills that enhance your employability prospects and support your studies.

Career and Recruitment 

Our extensive careers service supports you throughout your time at School to ensure that when you complete the programme, you are well-prepared for the world of work.

The LSB Experience

Expert Trainers

Passionate specialists who keep up to date with the latest trends in their field.

Quality Delivery

Trainers have assessed annually on the quality of their delivery and delegate engagement.

Practical Training

Theory and practical based training to take back to the office which leads you more.

Small Class Sizes

No more than 15 people to ensure you get the most from our trainers.

How to Apply

Enrolling at London School of Business will help you study in a diverse mix of cultures, providing an opportunity to socialise and make friends from nations across the globe. Apply now, and one of our Admission Advisors will be in touch to support you through the process.

You can use the following link to apply for the programme: https://www.lsbuk.com/apply/

There you’ll have to choose the module which you are interested in

In order to assess your eligibility for the programme, we will review your profile and your expectations from your career. This will be done via an in-person, telephonic or video conversation. In addition, we will mark your English proficiency for the course as well, and advise on further actions to be taken on your part.

Then, tell us how you’ll be funding your chosen module, choosing from one of our flexible funding options

Need Help Choosing A Programme?

Choosing the right programme is an important part of your future success. Our dedicated student counsellors are happy to assist you in choosing the right programme that best suits your professional goals. Please contact us on +44 (0)20 3305 8124 or send us an email to exed@lsbuk.com to discuss your requirements and obtain an application form.

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Marketing Strategy & Concepts 

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Building Leaders for Business

At London School of Business (LSB) we nurture leaders. “Building Leaders for Business” forms the essence of our existence. We are redefining how businesses operate in London and the rest of the world.

Get in Touch

  • +44 (0)20 3305 8124

  • exed@lsbuk.com