Business Planning And Goal Setting

Business Planning And Goal Setting 

Business Planning and Goal Setting is an important module in Business Management as it helps entrepreneurs and managers to develop and execute effective business plans. Business planning is critical to the success of any business.

Business Planning and Goal Setting is a crucial aspect of running a successful business. It involves setting clear objectives and developing a strategic plan to achieve those objectives.

This module aims to achieve a conceptual and comprehensive understanding of strategy road map creation using core contemporary methodologies to make relevant proposals for business progression.

The programme content has been designed specifically for people working in non-financial roles. This programme is not strictly for managers. Any employee whose role involves financial responsibilities or input into financial processes/reviews would benefit from understanding the key financial concepts covered in this course. This course can be adapted to suit all levels, roles and needs.

Programme Structure

Business Planning and Goal Setting is a process that requires careful planning and execution. By setting clear objectives, developing a comprehensive business plan, and regularly monitoring progress, businesses can increase their chances of success in a competitive marketplace.

Business planning is the process of developing a roadmap for achieving specific business goals and objectives. The business plan typically outlines the company’s mission, target market, products or services, marketing strategy, financial projections, and implementation timeline. The goal of business planning is to help organizations identify and evaluate potential risks and opportunities, and to provide a framework for decision-making.

Scanning the environment and setting goals are two important processes that businesses use to stay competitive and achieve success. Here’s an overview of each process:

competitive analysis and developing a market strategy can help a company achieve long-term success. By identifying opportunities to differentiate themselves from their competitors and targeting a specific customer segment, businesses can create a sustainable competitive advantage and increase their market share.

For more effective risk management, an organization needs to ascertain the risks it faces and evaluate them. Implementing the plan involves putting the strategies and actions identified in the business plan into action. Monitoring the plan involves tracking progress against the objectives and goals identified in the plan. Controlling the plan involves making adjustments to the plan as needed to ensure that it remains aligned with the goals and objectives of the business.

The objective of the risk assessment stage is to offer an evaluation of the possibility and the impact of the risks and opportunities that have been identified if they should occur. Undertaking the assessment provides several benefits, such as providing an order of pain or gain for each opportunity and risk that has been identified.

Learning Outcomes 

  • Define Business planning and goal setting

  • The capital of a business consists of the funds invested in it. 

  • Learning, Measuring and monitoring is a particularly important activity in the implementation phase.

  • Implementation of strategy is a critical phase. Without effective implementation, the best of business plans are useless.

  • Developing skills in Implementation of strategy is a critical phase. Without effective implementation, the best of business plans are useless.

  • Developing skills in setting SMART goals that are specific, measurable, attainable, relevant, and time-bound.

  • SWOT Analysis is a useful tool to examine the organizational environment.

Join Us

Start Date
February 2024
Study Mode
Business Planning And Goal Setting
Learning Time
3 Weeks
Start Date
Study Mode
Business Planning And Goal Setting
Learning Time
3 Months

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Upon successful completion of the Strategic Marketing programme, you’ll earn a certificate of completion from the London School of Business.

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