Digital Marketing in Practice

Digital Marketing in Practice

Transform Your Digital Presence: Mastering the Core Principles of Digital Marketing

This programme introduces you to the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon their return to the office.

Whether you are a business owner or a complete beginner looking to start a career in online marketing, this programme is the ideal solution.

  • FMCG to motor vehicles, medical consultation to education and every other commodity is digitally marketed.
  • You may be not a marketer, but still, you need to understand the science behind it to survive in the corporate world.
  • This programme is practical for anyone involved with the hands-on management of digital channels, over-arching digital strategy, or decision-making about a digital strategy.

Programme Structure

Over half of the world’s populations now use the internet; and over a third use social media. This with the increasing influence of globalisation, we can see why it is becoming increasing important to be on and advertise on as many forms of online platforms as possible. Since 1990 this market has been evolving at an exponential rate, just as technology has. This will continue to change and we will equip you with the necessary skills to adapt to this ever changing aspect of marketing.

Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. Here we will find the way to make your PPC ads more compelling and focus on the key elements of how you can use it effectively.

Content marketing is the general term used to describe any kind of textual, graphic, video, or interactive element on a website that is used to sell a product or service. In this module you will understand how creating relevant and valuable content that is distributed to engage your target audience you can really build interest and why it is important.

Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users will normally visit websites that are at the top of the list and appear first. In this topic we will look at how we can optimise your ranking of website on search engines and get more traffic from an improved position.

Social media is an incredibly useful and fast way to increase your: brand awareness; inbound traffic; and have an improved search engine rank. However, carefully this must be planned if you wish to achieve the high level of engagement you are looking for. This part of the programme will show you how to develop your Social Media Marketing Plan and implement it successfully.

Google Analytics is probably the most effective tool you can use for website traffic progression. Here we can teach you how to use the raw data gained from the analytics and see how people are using your website and what they is attracting their attention.

We will teach you how to make an email marketing campaign that will get through spam filters and give a human and personal touch to your messages. Email marketing can be one of the most effective ways to contact relevant potential clients or customers and we will show you how this can be done the right way.

Affiliate Marketing is an online marketing advertising channel that puts merchants in charge of an online marketing sales force. We will show you how you the process works and how you can increase your sales using this technique and choosing the right people connect with.

Mobile marketing is marketing on a mobile device such as a smart phone. This can help you providing more personalised services when promoting your goods or service with more time and location sensitive information.

Drop Shipping is a model where you buy products individually from a wholesaler and ship them directly to your customer, that way you have full control over the offers available to you and you own all the customer data you need. This way you don’t have to store inventory or ship the products you offer and just receive the orders.

Here we will teach you the best way for you to approach your target market and understand how to measure your results whilst knowing how to set your priorities. Implement guidelines to reach these goals and ensure your workforce stay focused whilst doing so.

Programme Highlights

1 Introduction to Digital Marketing

• Understand the evolution of the digital landscape since 1990.
• Equip yourself with skills to navigate and advertise on diverse online platforms.
• Embrace the increasing importance of digital marketing in a globalized world.

2 Pay-Per-Click Marketing (PPC) Strategies

• Explore the intricacies of search engine advertising for website traffic generation.
• Learn to craft compelling PPC ads and optimize key elements for effectiveness.
• Develop skills to use PPC as a powerful tool in your digital marketing arsenal.

3 Content Marketing Essentials

• Grasp the significance of creating relevant and valuable content for audience engagement.
• Explore various content types, including textual, graphic, video, and interactive elements.
• Understand how content marketing contributes to building interest and brand significance.

4 Search Engine Optimization (SEO) Fundamentals

• Dive into the world of SEO to optimize website rankings on search engines.
• Learn techniques to enhance your website’s visibility and attract more organic traffic.
• Understand the critical factors influencing search engine rankings.

5 Google Analytics Mastery

• • Unlock the potential of Google Analytics for comprehensive website traffic analysis.
• Interpret raw data to understand user behavior and engagement on your website.
• Gain insights into optimizing your digital strategy based on analytics findings.

This program is for anyone seeking to thrive in the digital age, from business owners to corporate professionals, and even non-marketers needing survival skills in the digital corporate world

  • Business Owners Navigating the Digital Landscape

    •Equip yourself with essential digital marketing knowledge for business growth.
    • Transform your digital presence and elevate your brand in the competitive online space.
    • Learn practical skills to advertise effectively on various online platforms

  • Corporate Professionals Seeking Digital Mastery

    • Dive into the practical aspects of digital marketing for hands-on management of digital channels.
    • Develop a comprehensive understanding of overarching digital strategies and their impact.
    • Make informed decisions about digital strategies to contribute to organizational success.


  • Non-Marketers Thriving in the Digital Corporate World

    • Uncover the science behind digital marketing for survival in the corporate world.
    • Gain insights into why and how digital marketing strategies are formulated.
    • Develop practical skills relevant to your role in contributing to the success of digital initiatives.


Learning Outcomes

  • Analyse the confluence of marketing, operations, and human resources in real-time delivery

  • Investigate and evaluate issues in adapting to globalised markets that are constantly changing and increasingly networked

  • Interpret the traditional marketing mix within the context of a changing and extended range of digital strategies and tactics

  • Comprehend the importance of conversion and working with digital relationship marketing

  • Analyse cross-cultural and ethical issues in globalised digital markets

  • Apply new ideas, methods, and ways of thinking

Digital Marketing is the future of Marketing

  • Digital marketing is the most powerful form of marketing

  • Using digital marketing tactics is the most cost-effective way to market your business

  • Digital marketing is the most measurable form of marketing

  • One of the greatest benefits of digital marketing is that it allows you to target your ideal buyers

  • Most people are starting their buyer’s journey online

  • Your customers are on social media, and digital marketing helps you reach them

  • SEO and local SEO helps you reach more qualified buyers online

  • Digital marketing helps you connect with mobile customers

  • You can easily and quickly adapt your strategy and tactics for the best results

  • Digital marketing levels the playing field, allowing your business to be more competitive

Digital Trends Around World 2020





Join Us

Start Date
February 2024
Study Mode
Digital Marketing in Practice
Learning Time
4 Weeks
Start Date
Digital Marketing in Practice
Learning Time
3 Months

Join the League of Extraordinary Sales and Marketing Mavens


Together, we will cultivate cross-functional fluency between sales, marketing, and operations. Master the fundamentals of selling, positioning, and branding to capitalize on opportunities, boost revenue, and drive organizational success.

Why Get Certified

Upon successful completion of the Mastering Leadership and Management programme, you’ll earn a certificate of completion from the London School of Business.

Getting certified shows employers that you have a clear understanding of the core concepts of Leadership and Management. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

Becoming certified shows you have strong leadership and management skills and that you’re motivated to learn: two essential qualities in the workplace. Demonstrating these qualities can help improve your chances of finding the job you want.

Improving your leadership and management skills can help you find a job, get promoted, or start a whole new career.

The LSB Experience

Expert Trainers

Passionate specialists who keep up to date with the latest trends in their field.

Quality Delivery

Trainers have assessed annually on the quality of their delivery and delegate engagement.

Practical Training

Theory and practical based training to take back to the office which leads you more.

Small Class Sizes

No more than 15 people to ensure you get the most from our trainers.

Digital Marketing Career Progression

A digital marketing executive is responsible for looking into the online marketing strategies for the organization. They plan and execute marketing campaigns, and maintain and supply content for the organization’s website.

The primary role of a digital marketing manager is to get the word about your brand out in the digital space.

The primary role of an SEO specialist or an SEO executive is to rank a website page on the search engine result page and to increase the website’s traffic. SEO sector is booming day by day, and SEO executive jobs will always be in demand. SEO executive roles will be available only in large companies with marketing departments. The SEO executive job role is available for all degree students, but it would be a plus point if you have a degree in digital marketing. You must have relevant experience and high level of technical skill.

A social media marketing expert is responsible for combining marketing and social media management to enhance the company’s social media presence, interaction with target audiences, promoting the brand’s engaging content, and expanding the opportunities for increasing the revenue. A social media marketing expert should have the understanding and knowledge of each social media platform, social media marketing strategies, and how to optimize content to make it engaging on the social media channels.

Here are many job roles of a copywriter. A digital writer produces written content for web pages. They can work either as a freelance content writer or as an employee of a company. The copywriter can help the content team to refine their content and words used to get more reception, help the search engine marketer to write a better ad copy, help the social media manager with better words for posting on social media channels.

A conversion rate optimizer is responsible for conversion rate optimization of a company’s conversion strategy and lead generation. It’s the most crucial digital marketing job role. They are responsible for managing, testing, and implementing conversion points in the digital marketing funnel.

In a small company, a digital marketing manager does all the tasks of a search engine marketer. However, when it’s a big company, there is a dedicated search engine marketing specialist also known as SEM specialist to target the number of leads and clicks from the given marketing budget, manage bid, keyword research, analysis, ad copywriting, and to test ad campaigns.

An Inbound Marketing Manager is responsible for attracting traffic, and qualified prospects and converting them into customers and leads.

A content marketing manager is responsible for content marketing. Managing blog, marketing campaigns, ebook publications, guest blogging, email communications, video marketing, sales page copywriting, etc. are the roles of a content marketing manager.

Analytics manager is responsible for the implementation of tools and strategies to translate raw data into the valuable business insights.

“You can’t sell anything if you can’t tell anything.” 

Beth Comstock, Vice-Chair of General Electric

How to Apply

Enrolling at London School of Business will help you study in a diverse mix of cultures, providing an opportunity to socialise and make friends from nations across the globe. Apply now, and one of our Admission Advisors will be in touch to support you through the process.

You can use the following link to apply for the programme:

There you’ll have to choose the module which you are interested in.

To assess your eligibility for the programme, we will review your profile and your expectations from your career; this will be done via an in-person, telephonic or video conversation. Also, we will mark your English proficiency for the course and advise on further actions to be taken on your part.

Then, let us know how you’ll be funding your chosen module, choosing from one of our flexible funding options.

Apply Now and Be the Change

Unlock your leadership potential and propel your career to new heights.
Please contact us on +44 (0)20 3305 8124 or send us an email to to discuss your requirements and obtain an application form.

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Get in Touch

  • +44 (0)20 3305 8124