Luxury Brand Management

Welcome to the London School of Business Luxury Brand Management Programme, where exclusivity meets innovation. If you have an endless passion for luxury brands and aspire to create remarkable experiences for the world’s most discerning customers, this executive education programme is your ticket to a prestigious career in the luxury industry.

Learn the abilities you’ll need to succeed in one of the world’s fastest-expanding industries. This Luxury Brand Management program provides you with high-level industry exposure, which opens up a variety of professional prospects. Gain insights from industry leaders and connect with professionals who share your interests, laying the groundwork for a dynamic and successful future. Join us and turn your dreams become reality.

Programme Structure

The world of luxury is changing beyond recognition, and it’s harder for brands to remain relevant today. This module will allow learners to understand the history of the luxury industry in the past 30 years. Learners will explore the current contemporary perspectives within the luxury world and analyse the first frameworks that regulate the luxury industry.

This model will be discussing the history of certain brands and exploring certain business models that regulate them. Learners will understand how luxury brands have been built throughout the years not only historically but also from a business perspective diving into relevant business models.

The luxury identity corresponds with the intra-company self-perception of a brand, which determines precisely how the brand should appear to external target groups. This models emphasis the importance and relevance of luxury identity to a brand.

By understanding how buyers think, feel and decide, businesses can determine how best to market their products and services. This module will give you an understanding of the fundamental decision making processes and the Geographical and sociological factors that influence these processes, specifically for the luxury clientele.

Any organisation needs to understand how business is done in their industry, how products are sold and delivered, and what other suppliers offer discounts and credit arrangements. In this module, learners will understand the luxury industry’s scale and size.

The concept of rarity has traditionally been associated with the idea of luxury. However, while scarcity is still an essential factor in determining the value of a luxury brand, terms such as “exclusivity” or “space” are now powerfully resounding within customers’ minds as alternative descriptors. In this module, grouping students will study the historical evolution of the luxury industry and explore macro trends that structure the different international markets.

The idea of luxury products as uncommon and finely created, often one-of-a-kind objects produced via artistic endeavour is intimately linked to the concept of creativity.
Luxury brands that cater to affluent clients differentiate their products and charge greater prices as a result. In developed and highly competitive marketplaces, a strong positive brand is critical.

The world of luxury is changing beyond recognition, and it’s harder for brands to remain relevant today, which reinforces the importance of brand positioning. Luxury is all about meaning: the very essence of luxury is based on the inflation of its symbolic value over the functional significance of its goods and services. This module will be cover the positioning process through communication for luxury brands by specialists of the sectors who will guide the students through their discovery process.

With the scarcity factor and the placement factor – from the retail experience to the contact points with which it identifies itself – luxury companies must maintain a certain level of exclusivity and stature as luxury customers adapt. Luxury marketers can use the marketing mix of a luxury brand to create a holistic framework. A realistic approach must be emphasised because the environment and problems will vary.

Program Highlights

1 Immerse in the World of Luxury

Indulge your passion for luxury as you delve into the mesmerizing world of high-end brands. Gain a deep understanding of the luxury market, its unique dynamics, and the essence of luxury brand management.

2 Leadership Excellence in Luxury

Position yourself as a sought-after leader in the luxury domain. Develop the skills, strategic thinking, and vision needed to lead iconic luxury brands with finesse and sophistication.

3 Crafting Irresistible Luxury Experiences

Master the art of creating unforgettable luxury experiences that captivate discerning consumers. Explore innovative brand strategies, storytelling, and customer-centric approaches to set your luxury brand apart.

4 Global Insights and Network

Immerse yourself in a multicultural learning environment with participants from diverse backgrounds, enriching your perspectives and building a powerful global network of luxury industry professionals.

5 Real-World Projects

Engage in real-world luxury brand management projects, collaborating with renowned luxury brands and gaining hands-on experience to apply your newfound expertise

Why Choose Luxury Brand Management?

An Entrancing World of Luxury
Immerse yourself in the captivating world of luxury, where elegance, craftsmanship, and aspiration converge. Learn to appreciate the nuances that make luxury brands icons of exclusivity.

Pioneering Leadership Opportunities
Aspire to lead the crème de la crème of luxury brands or envision your own opulent ventures. Luxury Brand Management equips you with the strategic vision and acumen to thrive as a trailblazing leader

Creating Unforgettable Luxury Experiences
Master the art of crafting experiences that enchant and inspire. Discover the essence of storytelling, design, and customer-centricity that elevates luxury brands to ethereal heights.

A World of Prestigious Collaboration
Engage with distinguished luxury brands on real-world projects, creating lasting connections with industry leaders and forging a global network of like-minded professionals.

Shaping the Future of Luxury
Be at the forefront of defining the future of luxury. Through innovative strategies and creative brilliance, you have the power to shape trends and redefine the very concept of luxury.

Learning Outcomes

  • Developed an insight and understanding of the luxury brand world

  • Learnt to identify luxury target customers and their needs

  • Developed an understanding of how to build target customer profiles

  • Gained a good understanding of brand positioning and its impact on luxury brands

  • Learnt various methods to communicate luxury brand values

  • Received insider tips on how the luxury industry is changing

  • A critical understanding of the theory and practice of luxury brand marketing

  • The ever-changing luxury environment within which luxury brands operate.

This Program is Tailored for Visionaries Like You:

  • Passion for the World of Luxury Brands

    Immerse yourself in the world of luxury and develop a deep understanding of its unique nuances. This program is crafted for individuals who have an unwavering passion for luxury and aspire to lead in this captivating industry.

  • Craft Strategic Brand Experiences

    Master the art of crafting unforgettable luxury brand experiences. Learn to innovate, create, and deliver unique value propositions that resonate with discerning luxury consumers.

  • Aspiring for Leadership Roles

    Prepare yourself to take the helm in luxury brand management. Whether you seek to lead iconic luxury brands or create your own, this program equips you with the skills to excel in leadership roles.

     

Join Us
Start Date
October 2024		 Study Mode
Campus		 Certification
Luxury Brand Management		 Learning Time
4 Weeks		 Price
£2,100
Apply Now
Start Date
Flexible		 Study Mode
Online		 Certification
Luxury Brand Management		 Learning Time
3 Months		 Price
£850
Apply Now

The LSB Experience

Expert Trainers

Passionate specialists who keep up to date with the latest trends in their field.

Quality Delivery

Trainers have assessed annually on the quality of their delivery and delegate engagement.

Practical Training

Theory and practical based training to take back to the office which leads you more.

Small Class Sizes

No more than 25 people to ensure you get the most from our trainers.

Join the League of Extraordinary Leaders

As a participant in the Luxury Brand Management Programme, you will be equipped with the skills to navigate the intricacies of luxury brand leadership, forging a path for future generations of visionary executives. Together, we will shape a more inclusive and progressive landscape within the realm of luxury, where talented executives thrive and drive positive change.

Apply Now and Be the Change

Unlock your leadership potential and propel your career to new heights.
Please contact us on +44 (0)20 3305 8124 or send us an email to exed@lsbuk.com to discuss your requirements and obtain an application form.

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