Luxury Brand Management

How do luxury fashion brands stand out from the crowd and successfully communicate what they stand for? Learn the basics of luxury brand management and how it works in the fashion industry. This introductory online programme will equip you with the fundamental knowledge and understanding you will need if you aspire to work within the luxury industry.

This programme is ideal for anyone who is working or wants to work in luxury fashion management and wants to develop their practical understanding of the luxury brand world.

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Programme Structure

  • Analyse complex marketing challenges based on practical case studies
  • Allocate resources strategically to achieve pre-determined objectives
  • Craft brand DNAs allowing for the achievement of a sustainable competitive advantage

The capacity to listen and interpret markets’ signals is a critical component of today’s managers. It needs to be continuously cultivated. Within this module grouping, students will discover the peculiarities of the luxury industry from an economic and financial viewpoint.

In the past 30 years, the distribution strategies of the most famous luxury brands and conglomerates have gone through a dramatic change. Tightening control of the distribution channels, creating shopping environments that tell stories, increased utilisation of the internet are only a few topics that will be covered in the modules of the grouping of “Distribution and Retail.”

The concept of rarity has traditionally been associated with the idea of luxury. However, while scarcity is still an essential factor in determining the value of a luxury brand, terms such as “exclusivity” or “space” are now powerfully resounding within customers’ minds as alternative descriptors. In this module, grouping students will study the historical evolution of the luxury industry and will explore macro trends that are structuring the different international markets.

The series of seminars comprised within the “Luxury Lifestyle” module grouping will allow our students to experience diverse industries and give them more specific insights on each of them. Topics such as Haute Couture, Jewelry, Luxury Watch Making…etc will be covered by specialists of the sectors who will guide the students through their discovery process.

The Concept of Luxury Brands characterises both luxury products and brands and also distinguishes similar concepts such as premium and masstige and differentiates between significant types of luxury products and brands such as available vs exceptional luxury products and connoisseur vs star brands.

The world of luxury is changing beyond recognition, and it’s harder for brands to remain relevant today. Luxury is all about meaning: the very essence of luxury is based on the inflation of its symbolic value over the functional significance of its goods and services.

It is now time for luxury brands to embrace digital fully. But to do so, technology needs to be a central part of a brand’s business, not just an afterthought.

New product development is a type of innovation which brings new value through the event of a new product. All innovations are not new product development, and some can be in the form of just new ideas or change in processes, the way things work etc.

Learning Outcomes of Luxury Brand Management 

  • Developed an insight and understanding of the luxury brand world

  • Learnt to identify luxury target customers and their needs

  • Developed an understanding of how to build target customer profiles

  • Gained a good understanding of brand positioning and its impact on luxury brands

  • Learnt various methods to communicate luxury brand values

  • Received insider tips on how the luxury industry is changing

  • A critical understanding of the theory and practice of luxury brand marketing

  • The ever-changing luxury environment within which luxury brands operate.

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Start Date

Start Date
15th June 2020
Certification
Luxury Brand Management

Learning Time
35 Hours
Price
£1,200
Apply Now
Start Date
19th October 2020
Certification
Luxury Brand Management

Learning Time
35 Hours
Price
£1,200
Apply Now
Start Date
15th February 2021
Certification
Luxury Brand Management

Learning Time
35 Hours
Price
£1,200
Apply Now

Join Us Online

Start Date
Anytime
Study Mode
Online
Certification
Luxury Brand Management
Learning Time
35 Hours
Price
£850
Apply Now

Student Support

We encourage you to make full use of all of the support services and facilities available to ensure you have the best possible experience during your time at the School.

Personal Tutors

Personal tutors can help you with a range of issues affecting your studies, as well as tell you about other University support available.

Academic Support

If you think your circumstances might affect your academic achievement, it’s a good idea to talk to your course tutor about your situation. They can help you manage your workload and, if necessary, explain the rules about extenuating circumstances for assignments. 

Support Team

London School of Business offers additional specialist support for all students to develop skills that enhance your employability prospects and support your studies.

Career and Recruitment 

Our extensive careers service supports you throughout your time at School to ensure that when you complete the programme, you are well-prepared for the world of work.

The LSB Experience

Expert Trainers

Passionate specialists who keep up to date with the latest trends in their field.

Quality Delivery

Trainers have assessed annually on the quality of their delivery and delegate engagement.

Practical Training

Theory and practical based training to take back to the office which leads you more.

Small Class Sizes

No more than 15 people to ensure you get the most from our trainers.

How to Apply

Enrolling at London School of Business will help you study in a diverse mix of cultures, providing an opportunity to socialise and make friends from nations across the globe. Apply now, and one of our Admission Advisors will be in touch to support you through the process.

You can use the following link to apply for the programme: https://www.lsbuk.com/apply/

There you’ll have to choose the module which you are interested in

In order to assess your eligibility for the programme, we will review your profile and your expectations from your career. This will be done via an in-person, telephonic or video conversation. In addition, we will mark your English proficiency for the course as well, and advise on further actions to be taken on your part.

Then, tell us how you’ll be funding your chosen module, choosing from one of our flexible funding options

Need Help Choosing A Programme?

Choosing the right programme is an important part of your future success. Our dedicated student counsellors are happy to assist you in choosing the right programme that best suits your professional goals. Please contact us on +44 (0)20 3305 8124 or send us an email to exed@lsbuk.com to discuss your requirements and obtain an application form.

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At London School of Business (LSB) we nurture leaders. “Building Leaders for Business” forms the essence of our existence. We are redefining how businesses operate in London and the rest of the world.

Get in Touch

  • +44 (0)20 3305 8124

  • exed@lsbuk.com