Luxury Brand Management

Welcome to the London School of Business Luxury Brand Management Programme, where exclusivity meets innovation. If you have an endless passion for luxury brands and aspire to create remarkable experiences for the world’s most discerning customers, this executive education programme is your ticket to a prestigious career in the luxury industry.

Learn the abilities you’ll need to succeed in one of the world’s fastest-expanding industries. This Luxury Brand Management program provides you with high-level industry exposure, which opens up a variety of professional prospects. Gain insights from industry leaders and connect with professionals who share your interests, laying the groundwork for a dynamic and successful future. Join us and turn your dreams become reality.

In Person

Intake: February 2026

Duration: 5 Days

Learning Hours: 40

Fees: £2,300

Online

Intake: Flexible

Duration: 3 Months

Learning Hours: 40

Fees: £850

Learning Outcomes

  • Developed an insight and understanding of the luxury brand world.

  • Learnt to identify luxury target customers and their needs.

  • Developed an understanding of how to build target customer profiles.

  • Gained a good understanding of brand positioning and its impact on luxury brands.

  • Learnt various methods to communicate luxury brand values.

  • Received insider tips on how the luxury industry is changing.

  • The ever-changing luxury environment within which luxury brands operate.

  • A critical understanding of the theory and practice of luxury brand marketing.

Key Benefits to You and Your Organisation

Benefits to You (The Learner)

1. Master the Dynamics of the Global Luxury Industry

Gain deep insight into the unique characteristics, trends, and competitive landscape of the luxury sector—including fashion, hospitality, automotive, beauty, jewellery, and lifestyle brands.

2. Learn How Luxury Brands Create Value and Desire

Understand the psychology of luxury consumers, brand storytelling, exclusivity strategies, and emotional value creation.

3. Develop Advanced Brand Management Skills

Learn the techniques used by top luxury houses to build, manage, and grow iconic brands—covering positioning, identity, heritage, and customer experience.

4. Enhance Your Marketing and Communication Expertise

Master luxury-focused digital marketing, influencer strategy, experiential marketing, content creation, and relationship-driven sales models.

5. Build Strategic Leadership Capabilities

Develop strategic thinking, problem-solving, and leadership skills essential for managing premium and luxury businesses.

6. Gain Practical, Industry-Relevant Knowledge

Study real case studies from brands like Louis Vuitton, Rolex, Chanel, Tesla, Dior, and Four Seasons to understand best practices in luxury innovation and customer loyalty.

7. Improve Your Career Prospects

Unlock opportunities in brand management, marketing, retail operations, CRM, PR, hospitality management, and luxury entrepreneurship.

8. Learn to Manage High-Value Clients

Develop the skills needed to provide personalised service, manage VIP customers, and create exceptional customer journeys.

9. Become a Global Professional

Luxury brands operate worldwide—this course helps you build international business awareness and cultural intelligence.

Benefits to Organisation

1. Stronger Brand Positioning and Differentiation

Employees with luxury brand expertise can improve the organisation’s ability to craft a distinctive, premium brand identity.

2. Enhanced Customer Experience and Loyalty

Leaders trained in luxury principles apply best practices that deepen customer relationships, elevate service standards, and increase brand loyalty.

3. Improved Strategic Vision and Market Competitiveness

Organisations benefit from staff who understand market trends, competitive intelligence, and long-term brand-building strategies.

4. Increased Revenue Through Premium Positioning

Knowledge of luxury pricing, value creation, and customer psychology contributes to higher average order values and stronger profit margins.

5. Strengthened Digital and Experiential Engagement

Modern luxury depends on digital storytelling, online communities, and immersive brand experiences—skills learners bring directly into the business.

6. Better VIP and High-Net-Worth Client Management

Trained professionals can manage UHNW and HNW clients with sophistication, discretion, and personalised service excellence.

7. Innovation and Creative Problem-Solving

Luxury brand management encourages innovation, design thinking, and creative approaches to customer engagement—benefiting the organisation’s overall strategy.

8. High-Quality Brand Communication

Employees understand how to maintain consistency, prestige, and authenticity in brand messaging across all platforms.

9. Professional Development and Talent Retention

Investing in staff training boosts team capability, supports succession planning, and improves employee loyalty and engagement.

Program Highlights

1 Explore the Evolution of Luxury

Gain a deep understanding of the historical foundations and contemporary transformations that shape the global luxury industry. Discover how heritage, craftsmanship, and cultural shifts influence modern luxury brands.

2 Master Luxury Business Models

Examine the strategic business models that drive luxury brands, including exclusivity management, vertical integration, retail control, and sustainable luxury frameworks.

3 Define and Strengthen Luxury Brand Identity

Understand the essential elements that form a luxury brand’s DNA. Learn how values, craftsmanship, storytelling, and symbolism create a compelling and enduring luxury identity.

4 Understand the Luxury Consumer

Develop insights into the psychology, motivations, and behaviours of luxury clientele. Explore segmentation, generational differences, and the emotional expectations that shape luxury consumption.

5 Analyse the Global Luxury Market

Gain a high-level overview of the global luxury landscape, market trends, competitive dynamics, and regional growth patterns across fashion, beauty, jewellery, hospitality, and automotive sectors.

6 Evaluate the Luxury Environment

Examine the wider economic, cultural, regulatory, and sustainability factors that influence luxury organisations. Understand the forces shaping luxury’s future.

7 Analyse the Global Luxury Market

Discover the creative processes behind luxury product development and brand storytelling. Explore how creativity fuels differentiation, exclusivity, and desirability.

8 Build Powerful Brand Positioning & Communications

Learn how to position luxury brands effectively in a competitive market. Develop communication strategies that amplify brand prestige and connect emotionally with global audiences.

9 Design a Winning Luxury Marketing Mix

Understand the unique marketing mix of luxury — from product craftsmanship and selective distribution to pricing strategies and experiential promotion — and how they work together to drive brand success.

10 Lead and Manage in the Luxury Sector

Build leadership capabilities tailored to the expectations of luxury organisations. Learn to lead creative teams, uphold brand excellence, and foster a culture of innovation, service, and authenticity.

Why Choose Luxury Brand Management?

An Entrancing World of Luxury
Immerse yourself in the captivating world of luxury, where elegance, craftsmanship, and aspiration converge. Learn to appreciate the nuances that make luxury brands icons of exclusivity.

Pioneering Leadership Opportunities
Aspire to lead the crème de la crème of luxury brands or envision your own opulent ventures. Luxury Brand Management equips you with the strategic vision and acumen to thrive as a trailblazing leader

Creating Unforgettable Luxury Experiences
Master the art of crafting experiences that enchant and inspire. Discover the essence of storytelling, design, and customer-centricity that elevates luxury brands to ethereal heights.

A World of Prestigious Collaboration
Engage with distinguished luxury brands on real-world projects, creating lasting connections with industry leaders and forging a global network of like-minded professionals.

Shaping the Future of Luxury
Be at the forefront of defining the future of luxury. Through innovative strategies and creative brilliance, you have the power to shape trends and redefine the very concept of luxury.

This Program is Tailored for Visionaries Like You:

  • Passion for the World of Luxury Brands

    Immerse yourself in the world of luxury and develop a deep understanding of its unique nuances. This program is crafted for individuals who have an unwavering passion for luxury and aspire to lead in this captivating industry.

  • Craft Strategic Brand Experiences

    Master the art of crafting unforgettable luxury brand experiences. Learn to innovate, create, and deliver unique value propositions that resonate with discerning luxury consumers.

  • Aspiring for Leadership Roles

    Prepare yourself to take the helm in luxury brand management. Whether you seek to lead iconic luxury brands or create your own, this program equips you with the skills to excel in leadership roles.

     

Programme Structure

The world of luxury is changing beyond recognition, and it’s harder for brands to remain relevant today. This module will allow learners to understand the history of the luxury industry in the past 30 years. Learners will explore the current contemporary perspectives within the luxury world and analyse the first frameworks that regulate the luxury industry.

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This model will be discussing the history of certain brands and exploring certain business models that regulate them. Learners will understand how luxury brands have been built throughout the years not only historically but also from a business perspective diving into relevant business models.

The luxury identity corresponds with the intra-company self-perception of a brand, which determines precisely how the brand should appear to external target groups. This models emphasis the importance and relevance of luxury identity to a brand.

By understanding how buyers think, feel and decide, businesses can determine how best to market their products and services. This module will give you an understanding of the fundamental decision making processes and the Geographical and sociological factors that influence these processes, specifically for the luxury clientele.

Any organisation needs to understand how business is done in their industry, how products are sold and delivered, and what other suppliers offer discounts and credit arrangements. In this module, learners will understand the luxury industry’s scale and size.

The concept of rarity has traditionally been associated with the idea of luxury. However, while scarcity is still an essential factor in determining the value of a luxury brand, terms such as “exclusivity” or “space” are now powerfully resounding within customers’ minds as alternative descriptors. In this module, grouping students will study the historical evolution of the luxury industry and explore macro trends that structure the different international markets.

The idea of luxury products as uncommon and finely created, often one-of-a-kind objects produced via artistic endeavour is intimately linked to the concept of creativity.
Luxury brands that cater to affluent clients differentiate their products and charge greater prices as a result. In developed and highly competitive marketplaces, a strong positive brand is critical.

The world of luxury is changing beyond recognition, and it’s harder for brands to remain relevant today, which reinforces the importance of brand positioning. Luxury is all about meaning: the very essence of luxury is based on the inflation of its symbolic value over the functional significance of its goods and services. This module will be cover the positioning process through communication for luxury brands by specialists of the sectors who will guide the students through their discovery process.

With the scarcity factor and the placement factor – from the retail experience to the contact points with which it identifies itself – luxury companies must maintain a certain level of exclusivity and stature as luxury customers adapt. Luxury marketers can use the marketing mix of a luxury brand to create a holistic framework. A realistic approach must be emphasised because the environment and problems will vary.

Gain the skills to inspire, develop, and manage high-performing teams across creative, retail, and global contexts. Build cultures of excellence and collaboration.

The LSB Experience

Expert Trainers

Passionate specialists who keep up to date with the latest trends in their field.

Quality Delivery

Trainers have assessed annually on the quality of their delivery and delegate engagement.

Practical Training

Theory and practical based training to take back to the office which leads you more.

Small Class Sizes

No more than 25 people to ensure you get the most from our trainers.

Join the League of Extraordinary Leaders

As a participant in the Luxury Brand Management Programme, you will be equipped with the skills to navigate the intricacies of luxury brand leadership, forging a path for future generations of visionary executives. Together, we will shape a more inclusive and progressive landscape within the realm of luxury, where talented executives thrive and drive positive change.

Apply Now and Be the Change

Unlock your leadership potential and propel your career to new heights.
Please contact us on +44 (0)20 3305 8124 or send us an email to exed@lsbuk.com to discuss your requirements and obtain an application form.

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