Student Tips

The best digital marketing channel is not the one receiving the most attention this month. It is the channel that can reach the right customer, at the right stage of demand, with economics the business can sustain. SEO, pay-per-click advertising and social media solve different problems. [...]

AI can help a digital marketing team move faster, but speed is not the same as effectiveness. The strongest use of AI removes repetitive work, expands the range of ideas considered and helps people inspect data. The weakest use produces large volumes of interchangeable content without [...]