Marketing Strategy And Concepts

This programme is for everybody involved in the corporate world. Everybody must know how and why marketing strategies are formulated and their contribution to the success of such plans.

creating value through financial strategies, marketing strategy

Format

Online

Intakes

Flexible

Duration

3 Months

Location

Self Paced

Fees

£590

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Format

Campus

Intakes

April 2026

Duration

2 Days

Location

London

Fees

£1,200

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Programme Overview

The Marketing Strategy and Concepts executive course is designed to provide professionals with a comprehensive understanding of modern marketing principles and strategic approaches. The programme focuses on how organizations develop effective marketing strategies to create value, build strong brands, and achieve competitive advantage.

Participants will learn how to analyze markets, understand customer behavior, position products and services, and design marketing strategies that drive business growth. The course also explores key marketing concepts such as segmentation, targeting, positioning, branding, and digital marketing.

Through practical case studies, discussions, and strategic exercises, participants will gain the skills needed to develop and implement marketing strategies that align with organizational objectives and respond to changing market conditions.

Benefits and Career Impact

Stronger Marketing Knowledge

You will gain a solid understanding of modern marketing concepts, tools, and strategic frameworks.

Improved Strategic Thinking

You will be able to analyze markets and develop effective marketing strategies that drive business growth.

Better Decision-Making Skills

You will learn how to use market data and customer insights to make informed marketing decisions.

Enhanced Creativity and Innovation

The course will help you develop creative approaches to marketing, branding, and customer engagement.

Career Advancement Opportunities

Marketing strategy skills are highly valued and can support career growth into senior marketing or management roles.

More Effective Marketing Strategies

The organization benefits from well-structured marketing plans aligned with business objectives.

Increased Customer Acquisition and Retention

Better marketing strategies help attract new customers and retain existing ones.

Stronger Brand Positioning

Organizations can build and maintain a strong brand presence in competitive markets.

Improved Market Competitiveness

Effective marketing strategies help organizations differentiate themselves from competitors.

Increased Revenue and Business Growth

Better marketing execution leads to improved sales performance and overall business growth.

marketing strategy and concepts training course

Learning Outcomes

  • Understand Core Marketing Principles

  • Analyse Markets and Customer Behavior

  • Apply Segmentation, Targeting, and Positioning (STP)

  • Develop Effective Marketing Strategies

  • Apply the Marketing Mix (4Ps)

  • Build and Manage Strong Brands

  • Utilize Digital Marketing Strategies

  • Make Data-Driven Marketing Decisions

Who Should Join?

Professionals responsible for developing and implementing marketing strategies and campaigns.

Individuals focused on identifying market opportunities, expanding customer base, and driving growth.

Professionals managing product positioning, pricing, and market performance.

Individuals who want to strengthen their marketing knowledge to grow their business and compete effectively.

Professionals who need to align sales activities with marketing strategies to improve performance.

Leaders involved in planning, decision-making, and organizational growth.

Individuals seeking to develop skills in marketing strategy and concepts for career advancement.

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⟶ London School of Business

Overall Impact

The Certificate in Marketing Strategy and Concepts empowers professionals to create effective marketing strategies while enhancing organisational growth, competitiveness, and long-term success.

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Programme Structure

Your marketing quest begins here! The programme in this specialisation lays the necessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behaviour.

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large. Also included in the definition are all of the activities that effectively help businesses reach their target market.

It is essential to understand markets and sub-markets (and the firm’s product-market definition) at the starting point of the market segmentation process because it is common to ‘segment’ a market based on products rather than segmenting consumer group.

Product/Service management is a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities.

Distribution pricing is the price point you, as the business owner, chooses to extend to vendors who will then distribute your products. The price is commonly a percentage discount off of your retail price. The concession gives the distributor room to profit from sales of the product.

Trade Promotion Management (TPM) typically refers to software applications that assist companies in managing their complex trade promotion activity.

Over half of the world’s populations now use the internet; over a third uses social media. With the increasing influence of globalisation, we can see why it is becoming increasingly important to advertise on as many forms of online platforms as possible. Since 1990 this market has been evolving exponentially, just as technology has. We will continue to change, and we will equip you with the necessary skills to adapt to this ever-changing aspect of marketing.

Marketing Mix Fundamentals prepares you for arguably the most critical stage of bringing your product to market – how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion). This programme enables you to analyse your product and service strategically.

STP is a fundamental marketing framework used to identify the right customers and deliver the right message effectively. It helps businesses focus their marketing efforts to achieve better results.

Digital Marketing refers to the use of digital channels, platforms, and technologies to promote products and services, engage customers, and drive business growth. It has become essential for organizations to remain competitive in today’s fast-changing business environment.

What Our Students Think About Us.

I have taken a few marketing courses before, but this one felt more connected. Like everything, product, price, promotion, actually fits together which I didn’t fully get before. I’m not an expert now, but I definitely think differently when working on anything related to marketing. Big thanks to LSB for the support, and the faculty guidance was honestly one of the best parts.

45Mia, Australia

I work in marketing already, but honestly, I was just doing tasks without thinking too much about strategy. This course kind of forced me to slow down and understand the ‘why’ behind everything, pricing, targeting, even messaging. I applied a few changes in one campaign and saw better engagement. Nothing crazy, but definitely better than before. Thanks to LSB, and the faculty really explained things in a practical way.

44Charlotte, France

Why Get Certified

Upon successful completion of the Mastering Marketing Strategy and Concepts programme, you’ll earn a certificate of completion from the London School of Business.

Getting certified shows employers that you have a clear understanding of the core concepts of Marketing Strategy and Concepts. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

Becoming certified shows you have strong Marketing Strategy and Concepts skills and that you’re motivated to learn: two essential qualities in the workplace. Demonstrating these qualities can help improve your chances of finding the job you want.

Improving your Marketing Strategy and Concepts skills can help you find a job, get promoted, or start a whole new career.

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Student Support

We encourage you to make full use of all of the support services and facilities available to ensure you have the best possible experience during your time at the School.

Personal tutors can help you with a range of issues affecting your studies, as well as tell you about other University support available.

If you think your circumstances might affect your academic achievement, it’s a good idea to talk to your programme tutor about your situation. They can help you manage your workload and, if necessary, explain the rules about extenuating circumstances for assignments.

LSB offers additional specialist support for all students to develop skills that enhance your employability prospects and support your studies.

Our extensive careers service supports you throughout your time at School to ensure that when you complete the programme, you are well-prepared for the world of work.

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The LSB Experience

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Expert Trainers

Passionate specialists who keep up to date with the latest trends in their field.

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Quality Delivery

Trainers have assessed annually on the quality of their delivery and delegate engagement.

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Practical Training

Theory and practical based training to take back to the office which leads you more.

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Small Class Sizes

No more than 15 people to ensure you get the most from our trainers.

Join the League of Extraordinary Sales and Marketing Mavens

Together, we will cultivate cross-functional fluency between sales, marketing, and operations. Master the fundamentals of selling, positioning, and branding to capitalize on opportunities, boost revenue, and drive organizational success. Please contact us on +44 (0)20 3305 8124 or send us an email to exed@lsbuk.com to discuss your requirements and obtain an application form.

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  • info@lsbuk.com