23 09, 2020

The Consequences of COVID-19 on Start-up Companies.

By |2020-09-23T15:09:23+00:00September 23rd, 2020|Student Tips|0 Comments

The 2020 COVID-19 pandemic has vastly impacted the world. It continues to attack companies worldwide as a response to lockdown and further restrictions. Smaller start-up companies face a higher risk in comparison to Multinational companies (MNC). Listed below are just a few points that express how [...]

16 09, 2020

The Importance of Consumer Research in an Organisation

By |2020-09-16T13:45:46+00:00September 16th, 2020|Blog|0 Comments

Consumers unintentionally adopt mechanisms that produce responses, thus, causing marketers to ask what influences consumers to purchase specific products or services. Consumer research refers to the action of incorporating elements for science and economics to understand why people buy, why people react to products and services [...]

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