Greenwashing Crackdown: Why UK Regulators Just Banned Nike, Lacoste & Superdry (And Why Real Sustainability Leaders Are in Short Supply)
The sustainability fraud era is ending, and luxury education hasn't caught up. In the first week of February 2026, the UK's Advertising Standards Authority (ASA) delivered a bombshell ruling: Nike, Lacoste, and Superdry were banned from using "sustainable" in paid search ads because they couldn't prove [...]

