BA (Hons) Business and Marketing
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Programme Overview

A business can’t succeed without its customers. This course is designed to help you to understand the business principles and to develop your creativity and strategic thinking skills of a marketer. Marketing connects brands with their audience. By combining an understanding of business principles with the creativity and strategic thinking of a marketer you can help any organisation succeed.

If you are planning to start your own company, the business enterprise units will give you the grounding you need to get started. The underlying principles of business ventures are a focal point of your degree. You’ll cover the role of the entrepreneur, as well as business planning and environment. Moreover, you will have the chance to develop your knowledge of marketing practices and tools to plan creative and efficient campaigns. Marketing has the power to shape many elements of a business, from sales and customer service to product development and brand loyalty. It’s a gateway to a variety of careers. The skills and knowledge gained after the completion of this programme will help you to stand out of the crowd whether you’re looking for work in creative agencies, in-house marketing departments or you want to start your own business.

Why should I choose this course?

Key features

  • Learn to innovate and adapt to the changing market environment
  • Gain insights into marketing campaigns and improve your ability to think outside the box
  • Gain Associate Membership of the Chartered Management Institute – there will be a charge for membership of the professional bodies
  • Enhance your employability through internships, consultancy projects, a one-year paid placement and integrated coaching from experienced business leaders
  • Work with academics and entrepreneurs who have extensive experience in management, marketing and communication
  •  Acquire highly valued competences and skills in marketing and business
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Online Learning

Key Facts

Mode of Study
Full Time

1 Year 

UK/EU/Full Time – £9,250
International – £12,500

Payment Plan

Available for 50 students per intake

On Campus & Online

Start Date
February, June, October


Year 1

  • Management and Organisational Behaviour

  • Marketing Fundamentals

  • Operations Management

  • Financial and Management Accounting

  • Ethics, Society and Employability

  • Principles and Applications of Macroeconomics

Year 2

  • Services Marketing

  • Professional Development and Placement

  • Financial Management

  • Marketing Communications

  • Business Research

  • Intermediate Macroeconomics

Year 3

  • Marketing Strategy and Planning

  • Entrepreneurship and Creativity

  • Project Management

  • Business and Management Strategy

  • Professional Learning Through Work

  • International Marketing

ATHE Level 4 Extended Diploma in Business and Management

Upon completion of the Year 1, you will receive ATHE Level 4 Extended Diploma in Business and Management from LSB which will allow you to progress to the Year 2.

ATHE Level 5 Extended Diploma in Business and Management

Upon completion of the Year 2, you will receive ATHE Level 5 Extended Diploma in Business and Management from LSB which will allow you to progress to the Year 3 by number of universities which are arranged through ATHE.

 BSc (Hons) Business and Marketing

Upon completion of the Year 3, you will receive BSc (Hons) Business and Marketing. The degree would be awarded by number of universities which are arranged through ATHE.

Entry Requirements

UK/Home Students

Your ability to succeed and benefit from your course is the LSB’s first concern in setting its entry requirements.

We accept applications from individuals with a wide range of qualifications, including all post-16 qualifications in the UK, with full recognition given to relevant key skills, functional skills and vocational qualifications, including the new Advanced and Progression Diplomas.

112 – New UCAS points

We would normally expect you to have Grade 4 / C in GCSE English and Maths.

Must include passes at A2 in at least two subjects.

Extended Diploma or Diploma

Diploma with 25 points including a minimum of 15 points at Higher Level.

International Students
Including European Union

We accept a range of qualifications from across the world. Please see our country pages for information on specific entry requirements for your country. If you don’t quite meet the academic requirements for this course, you can apply with an additional foundation year.
Read more about the Undergraduate Courses.

Access to HE Diploma (QAA approved) with 60 credits overall and 45 credits at Level 3

Level 2 equivalences such as Level 2 Functional Skills in English / Maths, Level 2 Key Skills in Communication / Application of Number and Level 2 Adult Literacy / Adult Numeracy

As an inclusive university we recognise that applicants who have been out of education for some time may not have the formal qualifications usually required for entry to a course. We welcome applications from those who can demonstrate their enthusiasm and commitment to study and have relevant life/work experience that equips them to succeed on the course. We will assess this from the information provided in your application (particularly your personal statement) and may ask you to attend an interview or submit a piece of work to help us decide on your eligibility for the course. Our pre-entry Information Advice and Guidance Team are able to provide further advice on entry requirements and suitability for study.

Overall IELTS 6.0 with a minimum of 6.0 in Writing and Speaking; minimum 5.5 in Reading and Listening (or recognised equivalent).

If you do not meet the academic English language requirements for your course, you may be eligible to enrol onto a pre-sessional English programme. The length of the course will depend on your current level of English and the requirements for your degree programme. We offer a 5-week and an 11-week pre-sessional course. Find out more here.

You can speak to a member of our Applicant Enquiries team on +44 (0)20 8223 3333, Monday to Friday from 9am to 5pm. Alternatively, you can visit our Information, Advice and Guidance centre. Please click here for details.

How to Apply

Enrolling at LSB ensure you to be part of a huge international family.
Apply now, and one of our Admission Advisors will be in touch to support you through the process.

You can use the following link to apply for LSB:

  • Personal details
  • Family information
  • Extracurricular activities
  • Global interests and experiences
  • Proof of your academic achievements, including official school transcripts
  • Evidence of English proficiency, i.e: TOEFL/IELTS/ Functional Skills Level 2 (if English is not your native language)
  • GMAT/SAT/ACT scores (optional)
  • One academic reference
  • A Personal Statement as an essay (400–500 words)
  • Scholarship and financial aid application included with the application form

Your profile, goals, and overall fit for the program will be assessed with an in-person, a phone or a skype interview.  Your English proficiency will also be reviewed during the interview.

Once your application and personal assessment interview are completed, you will receive an admission decision within two weeks. If you have any questions regarding the status of your application, feel free to contact your Admission Advisor.

If you are accepted into the program and have decided to start your studies at LSB, you must confirm your place by the confirmation deadline.

Once you confirm your place with us, you will access support with your visa, housing, and pre-enrollment. To ensure you have enough time to secure your visa, we encourage you to apply as early as possible.

Fees & Funding

Tuition fees cover the cost of a student’s academic studies. This usually includes teaching costs, registration and examination fees (not repeat or tailing modules, re-sit fees or coursework resubmission). Any costs associated with work placements will be the students responsibility.

2020 Applicants

UK and EU students

Full-time fees – £9,250 per year

For full details, please visit our fees and funding webpage

International students

Full-time fees – £12,500 per year

For full details, please contact us.


We offer funding support to suitable candidates through a range of scholarships. These can be applied for during application, or when an offer for a place has been made by us and accepted by you.

You do not need to submit an additional application, the scholarship assessment will be made using the online application and during your interview.

  • Global Ambassador Scholarship
  • Income Based Scholarship

Scholarships of up to 70% are available for candidates under the Global Ambassador Scholarship scheme. The total value awarded will be determined by your academic and professional achievements, as well as your drive and commitment to become an ambassador for the MBA programme and London School of Business both during your time on the programme and throughout your professional career.

Applicants must provide recent financial information. We will consider any circumstances and please contact us for more information.


Jobs directly related to your degree:

  • Advertising executive

  • Business analyst

  • Management consultant

  • Business development manager

  • Data analyst

  • Market Research Analyst

Jobs directly related to your degree:

  • Marketing communication executive

  • Market research analyst

  • Advertising Manager

  • Brand Manager

  • Digital Marketing Manager

  • Promotions Manager

Further Study

Some roles will require further study, whether it’s to gain membership to a professional body, further your knowledge in a certain area of business, or even branch out into a totally different field.

And whilst postgraduate study (e.g. a Master’s) and/or MBAs are a common choice, many business graduates will find that professional qualifications are a great way to stand out. Not only do they provide vital training and knowledge, they’re also recognised by employers worldwide.

Popular professional bodies include:

  • Chartered Institute of Management Accountants (CIMA)
  • Chartered Institute of Personnel and Development (CIPD)
  • Chartered Management Institute (CMI)
  • Chartered Institute of Marketing (CIM)
  • Association of Chartered Certified Accountants (ACCA)

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Apply Now

Please contact us on +44 (0)20 3305 8124 or send us an email to to discuss your requirements and obtain an application form.



Building Leaders for Business

At London School of Business (LSB) we nurture leaders. “‘Building Leaders for Business” forms the essence of our existence. We are redefining how businesses operate in London, and the rest of the world 

Get in Touch

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