A business can’t succeed without its customers. This course is designed to help you to understand business principles and to develop your creativity and strategic thinking skills as a marketer. Marketing connects brands with their audience. Combining an understanding of business principles with creativity and strategic thinking can help any organisation succeed.
If you plan to start your own company, the business enterprise units will give you the grounding you need to get started. The underlying principles of business ventures are a focal point of your degree. You’ll cover the role of the entrepreneur, as well as business planning and the environment. Moreover, you will have the chance to develop your knowledge of marketing practices and tools to plan creative and efficient campaigns.
Marketing has the power to shape many elements of a business, from sales and customer service to product development and brand loyalty. It’s a gateway to a variety of careers. The skills and knowledge gained after completing this programme will help you stand out from the crowd whether you’re looking for work in creative agencies, in-house marketing departments, or you want to start your own business.