Postgraduate Diploma in Luxury Brand Management

Master the art of managing iconic luxury brands with strategic insight, innovation, and global market expertise. Designed to prepare future leaders for excellence in the luxury industry.

postgraduate diploma in luxury brand management

Format

Online

Intakes

Flexible

Duration

9 Months

Location

Self Paced

Credits

120

Fees

£4,750

Format

Campus

Intakes

Feb, Jun, Oct

Duration

6-9 Months

Location

London

Credits

120

Fees

Intl: £12,000 UK/EU: £7,250

Programme Overview

The Postgraduate Diploma in Luxury Brand Management at London School of Business is designed to develop advanced knowledge and professional competencies required to manage, market, and grow luxury brands in global markets. The programme integrates strategic management, consumer psychology, brand torytelling, digital innovation, retail excellence, and sustainability, tailored specifically to the luxury sector.

Benefits and Career Impact

Advanced Strategic Expertise

• Deep understanding of luxury brand positioning, storytelling, heritage management, and customer experience.

• Ability to manage brands where perception, exclusivity, and emotional value drive success.

Specialised Market Knowledge

• Insight into global luxury markets, consumer psychology, sustainability, and digital transformation in luxury.

• Strong awareness of trends affecting premium and aspirational brands.

Enhanced Leadership & Decision-Making Skills

• Improved capability to lead brand teams, manage stakeholders, and make data-driven yet creative decisions.

• Stronger analytical skills for evaluating brand equity and long-term value.

Career Growth & Professional Credibility

• Recognised postgraduate qualification strengthens professional profile.

• Increases readiness for senior roles in brand management, marketing strategy, and business development.

Global Perspective & Network

• Exposure to international case studies and industry professionals.

• Builds a valuable professional network within luxury and premium sectors.

Stronger Brand Positioning & Equity

• Application of luxury branding principles to enhance brand prestige, consistency, and differentiation.

• Improved storytelling and brand identity across all touchpoints.

Improved Customer Experience & Loyalty

• Expertise in designing high-end customer journeys that drive emotional engagement and retention.

• Better understanding of high-value customer expectations and behaviors.

Strategic Growth & Market Expansion

• Informed strategies for entering premium or luxury segments.

• Better evaluation of partnerships, collaborations, and brand extensions.

Innovation & Competitive Advantage

• Introduction of global best practices, sustainability frameworks, and digital luxury strategies.

• Keeps the organization aligned with evolving market trends.

Higher Return on Marketing Investment

• More effective allocation of marketing budgets through brand-led, long-term strategies.

• Reduced risk of brand dilution and inconsistent messaging.

Internal Capability Building

• Knowledge sharing through workshops, mentoring, and internal projects.

• Reduces reliance on external consultants for branding and market insights.

postgraduate diploma in luxury brand management

Learning Outcomes

  • Critically evaluate luxury brand concepts, markets, and competitive dynamics

  • Analyse luxury consumer behaviour across cultures and generations

  • Develop and justify luxury brand positioning and communication strategies

  • Apply luxury-specific marketing, retail, and experience management principles

  • Integrate sustainability, ethics, and innovation into luxury brand decisions

  • Conduct professional-level research and consultancy-based brand projects

Who Choose this Programme?

Unlike general marketing or management programmes, the PGDLBM is exclusively designed for the luxury sector. Every module focuses on the unique dynamics of luxury brands—heritage, craftsmanship, exclusivity, storytelling, and emotional value—ensuring graduates gain deep, sector-specific expertise.

The programme is built around real-world luxury brand practices, case studies, and applied projects. Students work on:

  • Luxury brand strategies
  • Consumer insight reports
  • Retail and experience audits
  • Sustainability and innovation plans

This practical approach ensures graduates are work-ready and highly employable.

Delivered at RQF Level 7 / EQF Level 7, the PGDLBM provides:

  • Advanced theoretical understanding
  • Critical thinking and strategic decision-making skills
  • Strong progression routes to MSc, MA, or MBA programmes

It offers both academic credibility and professional value.

Explore real use cases of AI in marketing, HR, finance, sales, operations, supply chain, customer service, and risk management.

Students gain insights into international luxury markets, consumer cultures, and global brand strategies. The programme prepares graduates to work confidently across:

  • Europe, Middle East, Asia, and North America
  • Fashion, watches, jewellery, hospitality, automotive, and lifestyle sectors

Luxury confirms value through narrative, heritage, and emotion. This programme develops advanced skills in:

  • Brand identity creation
  • Strategic positioning
  • Cultural storytelling
  • Reputation and crisis management

Graduates learn how to protect exclusivity while driving growth.

The programme addresses modern luxury challenges by integrating:

  • Digital luxury marketing and social media strategy
  • Influencer and experiential marketing
  • Omnichannel retail and customer experience design

This ensures students are equipped for the future of luxury branding.

With sustainability now central to luxury brand value, the programme develops:

  • Ethical decision-making skills
  • Knowledge of sustainable sourcing and production
  • Understanding of ESG and circular luxury models

Graduates emerge as responsible and future-focused brand leaders.

Assessment is based on:

  • Applied projects
  • Professional reports
  • Presentations and strategy work

This reflects industry practice and allows students to build a professional portfolio while studying.

The PGDLBM can be studied:

  • Full-time or part-time
  • On-campus, online, or blended

This flexibility makes the programme ideal for working professionals and international learners.

Graduates are well positioned for roles such as:

  • Luxury Brand Manager
  • Marketing & Communications Manager
  • Client Experience Manager
  • Retail & Boutique Manager
  • Luxury Brand Consultant

The programme provides a strong foundation for careers across high-end fashion, hospitality, jewellery, automotive, and lifestyle brands.

Whether learners are:

  • Entering the luxury sector
  • Upskilling within their current role
  • Transitioning from fashion, hospitality, marketing, or design

The PGDLBM offers a focused, credible, and strategic pathway into luxury brand management.

Modules

  • Foundations of Luxury Brand Management

  • Luxury Consumer Behaviour & Psychology

  • Luxury Brand Strategy & Storytelling

  • Luxury Marketing Communications & Digital Strategy

  • Luxury Retail, Distribution & Customer Experience

  • Sustainability, Ethics & Innovation in Luxury

Assessment Methods

  • Assignments and written reports

  • Case study analysis and presentations

  • Research projects and data analysis

  • Final Capstone Project or Thesis

Entry Requirement

Generally, candidates must have an IELTS score of 6.0 with no element scoring lower than 5.5 or an equivalent, as well as a pass or third-class honours degree.

  • We usually require a second class honours degree (2:2) or above.
  • Applicants must demonstrate a minimum of two years of continuous workplace experience gained in a managerial or professional job following graduation.
  • Applicants without an honours degree need to show relevant workplace experience.

English Requirements

  • The most commonly accepted evidence of English language ability is IELTS 6.5 (with a minimum of 6.0 in all components)
  • Applicants without an IELTS should take an internal English test with the LSB admission team.

Fees & Funding

Tuition fees cover the cost of a student’s academic studies. It usually includes teaching costs, registration and examination fees (not repeat or tailing modules, re-sit fees or coursework resubmission). Any costs associated with work placements will be the students’ responsibility.

Full Time Fees £7,250 per year

Full Time Fees £12,000 per year

For full details, please contact us.

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Visit Us

If you are interested in applying we encourage you to visit the School and meet with our recruitment and admissions staff. This is neither a requirement nor expectation if you are planning on applying to the programme.

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How to Apply

Enrolling at LSB will help you study in a diverse mix of cultures, providing an opportunity to socialise and make friends from nations across the globe. Apply now, and one of our Admission Advisors will be in touch to support you through the process.

You can use the following link to apply for the programme:
https://www.lsbuk.com/apply/

  • Personal details

  • Family information

  • Extracurricular activities

  • Global interests and experiences

  • Proof of your academic achievements, including official school transcripts

  • Evidence of English proficiency, i.e: TOEFL/IELTS/ Functional Skills Level 2 (if English is not your native language)

  • GMAT/SAT/ACT scores (optional)

  • One academic reference

  • A Personal Statement as an essay (400–500 words)

  • Scholarship and financial aid application included with the application form

In order to assess your eligibility for the programme, we will review your profile and your expectations from your career. This will be done via an in-person, telephonic or video conversation. In addition, we will mark your English proficiency for the course as well, and advise on further actions to be taken on your part.

Once your application and personal assessment interview are completed, you will receive an admission decision within two weeks. If you have any questions regarding the status of your application, feel free to contact your Admission Advisor.

If you are accepted into the program and have decided to start your studies at London School of Business, you must confirm your place prior to confirmation deadline.

Once we confirm your student status with us, we will be sending out useful information regarding your pre-arrival, and pre-enrolment.  Not only that, we will work alongside to make sure you have a seamless arrival in the UK.

Need Help Choosing a Programme?

Choosing the right programme is an important part of your future success. Our dedicated student counsellors are happy to assist you in choosing the right programme that best suits your professional goals. Please contact us on +44 (0)20 3305 8124 or send us an email to mba@lsbuk.com to discuss your requirements and obtain an application form.

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At London School of Business (LSB) we nurture leaders. “Building Leaders for Business” forms the essence of our existence. We are redefining how businesses operate in London and the rest of the world.

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Get in Touch

  • +44 (0)20 3305 8124

  • info@lsbuk.com