Strategic Application of
AI in Business

Master the Strategic Application of AI in Business to optimise operations, enhance decision-making, and gain a competitive edge in a rapidly evolving market.

strategic applications of ai in business


In Person

Intake: February 2026

Duration: 3 days

Location: London

Fees: £1,800


Online

Intake: February 2026

Duration: 3 months

Location: Online Self Paced

Fees: £540

Programme Overview

This course explores how Artificial Intelligence (AI) can be strategically applied across business functions to create competitive advantage, improve decision-making, and drive sustainable growth. It is designed for leaders and managers who want to move beyond AI awareness to practical, value-driven application across the organisation.

The focus is on real business use cases, strategy alignment, risk management, and organisational impact rather than technical development.

Learning outcomes

  • Understand how AI creates value across business functions

  • Identify strategic AI use cases aligned with business objectives

  • Evaluate AI opportunities, risks, and trade-offs

  • Integrate AI into business and operating strategies

  • Lead AI-enabled transformation initiatives

  • Measure performance and value from AI investments

Course structure & modules

• Overview of AI in business

• From automation to intelligence

• AI and competitive advantage

• Industry-wide AI adoption trends

• Data-driven strategy formulation

• Predictive and prescriptive analytics

• Scenario planning and forecasting

• Human judgment vs AI recommendations

• Operations & Supply Chain (forecasting, optimisation)

• Marketing & Sales (personalisation, demand prediction)

• Finance (risk, forecasting, fraud detection)

• HR (talent analytics, workforce planning)

• Customer Experience (chatbots, sentiment analysis)

• Problem-led AI identification

• Value, feasibility, and risk analysis

• AI portfolio management

• Avoiding low-impact AI initiatives

• Data readiness and governance

• Platforms, tools, and vendors

• Build vs buy vs partner decisions

• Organisational capability requirements

• Responsible and ethical AI principles

• Bias, transparency, and accountability

• Data privacy and cybersecurity

• Regulatory and compliance considerations

• Organisational impact of AI

• Change management and communication

• Workforce implications and reskilling

• Building trust and adoption

• Defining AI success metrics

• Financial and non-financial value

• KPIs and performance dashboards

• Scaling successful AI initiatives

• Retail and e-commerce

• Manufacturing and logistics

• Finance and professional services

• Public sector and healthcare

• Emerging AI trends

• Integrating AI into long-term strategy

• Continuous learning and adaptation

• Developing an AI-enabled business roadmap

Key benefits to you and your organisation

Benefits to you

Gain clarity on how AI is applied across key business functions—not in theory, but in real, value-creating use cases.

Learn how to align AI initiatives with business goals, strategy, and competitive positioning.

Use AI-driven insights to support planning, forecasting, scenario analysis, and performance management.

Identify high-impact AI opportunities, challenge low-value ideas, and guide implementation with confidence.

Understand how AI connects strategy, operations, marketing, finance, HR, and customer experience.

Stay relevant and adaptable as AI continues to reshape industries and leadership expectations.

Benefits to your organisation

Ensure AI is applied where it delivers measurable impact—growth, efficiency, resilience, or customer value.

Use AI to enhance forecasting, optimisation, productivity, and service levels across functions.

Transform organisational data into actionable intelligence for strategic and operational decisions.

Avoid fragmented pilots and technology-driven projects through structured prioritisation and governance.

Embed AI into business strategy to differentiate products, services, and operating models.

Build organisational confidence, skills, and trust in working alongside AI technologies.

Certification

Participants receive a Certificate in Strategic Applications of AI in Business from London School of Business, UK.

The LSB experience

skill 1b

Expert Trainers

Passionate specialists who keep up to date with the latest trends in their field.

medal 1b

Quality Delivery

Trainers have assessed annually on the quality of their delivery and delegate engagement.

education 1b

Practical Training

Theory and practical based training to take back to the office which leads you more.

classroom 1b

Small Class Sizes

No more than 25 people to ensure you get the most from our trainers.

Join the league of extraordinary leaders

As a participant in the certificate in Strategic Applications of AI in Business, you will gain the strategic insight and leadership capabilities needed to navigate the evolving AI-driven business landscape. This programme empowers you to lead with vision, leverage artificial intelligence responsibly, and shape the future of executive leadership.

Apply now and be the change

Unlock your leadership potential and propel your career to new heights.
Please contact us on +44 (0)20 3305 8124 or send us an email to exed@lsbuk.com to discuss your requirements and obtain an application form.

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Get in Touch

  • +44 (0)20 3305 8124

  • info@lsbuk.com