Masters in
Strategic Marketing

Elevate your career with a Masters in Strategic Marketing, building advanced expertise in brand strategy, digital marketing, consumer insights, and global marketing management to lead in competitive markets.

The MSc. Strategic Marketing degree in London is designed for senior marketers who manage projects and strategies, offering a comprehensive understanding of marketing and branding within a dynamic environment. It focuses on both theoretical and practical aspects of marketing, ensuring a well-rounded education.

The program aims to develop essential skills and competencies to plan, monitor, control, and deliver successful marketing projects and strategies. By completing the MSc. Strategic Marketing, students will gain a deeper understanding of the complexities of modern marketing so that they can excel in a constantly evolving business landscape. This qualification equips professionals with the knowledge and tools necessary to lead impactful marketing initiatives, making them valuable assets to any organisation.

Why should I choose this course?

This qualification is therefore, designed to provide:

  • Opportunities for learners to develop an understanding of how to use digital communication management within their company.
  • Development of underpinning skills, personal qualities, and attitudes essential for successful performances in working life.
  • Ability to create and implement the right marketing strategy for any type of business.
  • A base for continued learning and a desire to constantly develop as an individual, further improving knowledge, understanding, and skills.
Campus Learning
Online Learning
Blended Learning
Campus Learning
Online Learning
Blended Learning

Key Facts

Level
Postgraduate – Level 7
Credits
180
Mode of Study
Campus- Full Time
Duration
12 Months
Fees
UK/EU – £12,000
International – £15,000
Payment Plan
Available
Scholarship
Available
Intakes
February, June, October

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Learning Outcomes

  • Know how to use an integrated approach of theory in Marketing.

  • Able to successfully plan, control and lead a marketing project.

  • Critically analyse possible strategies for company.

  • Assign roles with clear lines of responsibility.

  • Critically discuss modern themes and principles of projects and strategies.

  • Understand Issues and Principles of Marketing.

Modules

Term 1

  • Contemporary Issues and Principles of Marketing

  • Consumer Behaviour and Market Communications

  • Digital and Social Media Marketing

Term 2

  • Contemporary Challenges and Strategic Marketing

  • Strategic Brand Management

  • Marketing Research Project

Term 3

  • Dissertation

Progression Route

Entry Requirements

We accept candidates who have achieved a wide range of credentials, including any post-16 qualification in the UK. Functional, Vocational and other essential skills that are recognised and accepted all around the world. Please get in touch with us to discuss the specific requirements for your country.

  • We usually require a second class honours degree (2:2) or above.
  • Applicants without an honours degree need to show relevant workplace experience.

English Requirements

  • The most commonly accepted evidence of English language ability is IELTS 6.5 (with a minimum of 6.0 in all components)
  • Applicants without an IELTS should take an internal test with the LSB admission team.

Fees & Funding

Tuition fees cover the cost of a student’s academic studies. It usually includes teaching costs, registration and examination fees (not repeat or tailing modules, re-sit fees or coursework resubmission). Any costs associated with work placements will be the students’ responsibility.

Full Time Fees £12,000 per year

Full Time Fees £15,000 per year

For full details, please contact us.

Assessments

Assessment is by completing assignments and meeting assessment criteria for each of the modules. These assignments are meant to demonstrate your achievement of learning objectives. All units within this qualification are internally assessed via exams and assignments which are externally verified by the awarding organisation.

The assignments submitted by learners must achieve the learning outcomes and meet the standards specified by the assessment criteria for the unit. Learners can achieve pass, merit or distinction grade depending on quality of assignment and questions attempted. To achieve a merit or distinction grade, the learners must demonstrate that they have achieved all the criteria set for these grades.

Download a Prospectus

Download a copy of our 2026 Diploma Prospectus (PDF Document) 

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Employability

An MBA adds to your existing experience to develop your vocational skills and knowledge, and equip you with a deeper understanding of management and business. Some MBA students will have begun their studies with a clear idea of their next move after the end of the course, while others may be considering a variety of options.

Career Progression

The MSc. Strategic Marketing degree programme is one of the most popular programmes among those who want to start their own business as an entrepreneur. Graduates also choose from the following career path but not limited.

A social media analyst is responsible for monitoring, analyzing, and reporting on social media performance to help organizations optimize their social media strategies. They gather and interpret data from various social media platforms to provide actionable insights.

  • Advertising agencies, develop advertising campaigns to promote products, services, or brands. They create content for various media, including TV, radio, print, digital, and social media.
  • Marketing agencies, conduct comprehensive research to understand market conditions, target audiences, and competitive landscape that identifies direct or indirect competitors.
  • Public relations (PR), build and maintain relationships with journalists, bloggers, and media outlets. They monitor and manage public perceptions of clients, also they address negative publicity and promote a positive image.

A consumer insight professional focuses on understanding consumer behaviours, preferences, and motivations to inform business strategies and improve products, services, and marketing efforts. The role involves gathering data to provide actionable insights to guide decision-making processes.

A marketing executive is responsible for planning and executing marketing campaigns to promote services or brands, aiming to increase sales, brand awareness, and market share. The role involves combining strategic planning, creative planning, and analytical skills to achieve marketing objectives.

A digital marketer leverages online channels to promote products, services, or brands, aiming to reach and engage target audiences, drive traffic, and generate leads or sales. Their role involves a blend of strategic planning, content creation, data analysis, and optimization across various digital platforms.

A market research analyst gathers, analyzes, and interprets data about market conditions, consumer behaviour, and industry trends to help businesses make informed decisions. Their insights guide companies in developing products, setting prices, identifying target markets, and formulating market strategies.

A social media specialist manages and enhances an organization’s presence on social media platforms to engage with audiences, build brand awareness, and drive business goals. Their role involves creating content, analyzing performance metrics, and staying updated with social media trends.

A marketing manager develops, implements and oversees marketing strategies to promote products or services and achieve business goals. They manage various marketing activities, coordinate with different teams, and analyze market trends to optimize campaigns and drive growth.

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Visit Us

If you are interested in applying we encourage you to visit the School and meet with our recruitment and admissions staff. This is neither a requirement nor expectation if you are planning on applying to the programme.

Related Programmes

At LSB, you will have the chance to study a broad range of subjects. The School offers a unique opportunity to study business alongside other disciplines.

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How to Apply for the Foundation Diploma

Enrolling at LSB will help you study in a diverse mix of cultures, providing an opportunity to socialise and make friends from nations across the globe. Apply now, and one of our Admission Advisors will be in touch to support you through the process.

You can use the following link to apply for the programme:
https://www.lsbuk.com/apply/

  • Personal details

  • Family information

  • Extracurricular activities

  • Global interests and experiences

  • Proof of your academic achievements, including official school transcripts

  • Evidence of English proficiency, i.e: TOEFL/IELTS/ Functional Skills Level 2 (if English is not your native language)

  • GMAT/SAT/ACT scores (optional)

  • One academic reference

  • A Personal Statement as an essay (400–500 words)

  • Scholarship and financial aid application included with the application form

In order to assess your eligibility for the programme, we will review your profile and your expectations from your career. This will be done via an in-person, telephonic or video conversation. In addition, we will mark your English proficiency for the course as well, and advise on further actions to be taken on your part.

Once your application and personal assessment interview are completed, you will receive an admission decision within two weeks. If you have any questions regarding the status of your application, feel free to contact your Admission Advisor.

If you are accepted into the program and have decided to start your studies at London School of Business, you must confirm your place prior to confirmation deadline.

Once we confirm your student status with us, we will be sending out useful information regarding your pre-arrival, and pre-enrolment.  Not only that, we will work alongside to make sure you have a seamless arrival in the UK.

Need Help Choosing A Programme?

Choosing the right programme is an important part of your future success. Our dedicated student counsellors are happy to assist you in choosing the right programme that best suits your professional goals. Please contact us on +44 (0)20 3305 8124 or send us an email to postgraduate@lsbuk.com to discuss your requirements and obtain an application form.

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