Jennie Sherrard

MBA Strategic Fundraising & Philanthropic Relations – University of Liverpool

Jennie is an MBA-qualified development professional specialising in high-value donor relations and strategic fundraising leadership. With a distinguished track record of managing six-figure philanthropic portfolios, she combines analytical commercial expertise with exceptional relationship stewardship to deliver sustainable income growth for prestigious cultural and sporting institutions.

Winner of strategic leadership roles across the arts, education, and high-performance sports sectors, Jennie has consistently driven revenue growth through data-informed donor engagement and cross-functional collaboration. Her tenure at the Royal Ballet School sees her managing ultra-high-net-worth donor portfolios, delivering tailored cultivation and solicitation strategies that secure five and six-figure annual commitments. She has been instrumental in implementing enterprise-level CRM systems, including Salesforce and Findock, revolutionising donor data management and financial reporting capabilities.

Jennie’s MBA from the University of Liverpool, specialising in Thoroughbred Horseracing Industries complements her First-Class BA (Hons) in Business Management, providing her with unique insight into both the commercial and charitable dimensions of high-value stakeholder management. Her expertise spans strategic income forecasting, board-level reporting, and the stewardship of complex philanthropic relationships within high-expectation environments.

As a strategic operator, Jennie has successfully directed £1.2M operational budgets and supported the allocation of £1.5M in charitable funds, ensuring rigorous governance and compliance standards. Whether representing institutions at senior donor meetings, delivering 145% revenue growth through targeted business development, or managing executive support for C-suite leadership, she brings precision, commercial acumen, and relationship intelligence to every engagement. Her passion lies in connecting visionary donors with transformative institutional impact, leveraging data-driven insights to build lasting partnerships that advance organisational missions.