Twitter’s new vision brought by Linda Yaccarino

A daughter of a police officer has advanced through the ranks of some of the largest media corporations in the US after growing up in an Italian-American family. This daughter’s name is Linda Yaccarino. Her choice to quit a lucrative position at one of the largest media businesses in America in order to take a risk running Twitter became viral in the market. Linda Yaccarino graduated from the Pennsylvania State University in 1985. In 1992, she started working at Turner Company as an executive vice president and after 19 years and 11 months of experience at Turner Company, she worked at NBCUniversal Media, LLC Company for 11 years and 7 months. After gaining 31 years and 6 months of experience in big companies she surprisingly decided to direct her career path on Twitter. Since Elon Musk bought Twitter, the company lost its previous financial wealth due to conspiracy theories, and the dismissal of good workers.

Linda Yaccarino likes being a superwoman. Linda wants to save Twitter by bringing a new vision. She said to workers that Twitter was going to have to work hard to gain back the advertisers’ trust, according to one person with knowledge of the matter. Linda noted that they would need to engage in “hand-to-hand combat” as part of the campaign, convincing major brands face-to-face rather than from behind their computers. Lou Paskalis (AJL Advisory chief executive) evaluates Yaccarino’s vision by saying “The hope is Linda will create a buffer between what he does, and a brand-safe environment on Twitter”. 

Yaccarino was provoked for supporting Elon Musk’s Twitter. For all that, she is still determined to save Twitter from this position. BBC News stated Linda’s current position as that “Linda is fierce and fearless and Linda looks for the solution…. She really is a person that will bring the industry together and push forward progress”.


  1. Linda Yaccarino’s vision for Twitter –  Financial Times
  2. Who is Linda Yaccarino – BBC
  3. Linda Yaccarino – Linkedin