Duration
90 Days

Actual Fees
£680

Offered Fees
£340

Study Mode
Online

Strategic Marketing

This programme is designed for managers who aspire to or are recently managing marketing at a strategic level. It is also for anyone who wants to understand the contribution marketing can make to shape the strategic direction of any organisation; through a better understanding of strategic marketing activities, you will be able to increase your contribution and influence in your organisation.

Evaluate brand ideas and write positioning statements
Develop insights by applying strategic analysis frameworks
Decide on your key strategic marketing challenges and priorities
Undertake a market analysis to review the macro environment, the competition, buying patterns and customer segments
Generate growth strategies including market penetration, market development, new product development and diversification
Construct a one-page Strategy Statement including target market, objectives and marketing mix decisions

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Transform your career prospects

The Online executive education programme from a business school for developing future leaders.

Strategic marketing focuses on understanding continuously changing markets to build a competitive advantage; maximising opportunities to develop products and services that deliver both customer value and high profit potential. This course will cover:

Strategic marketing: define what it is, what it involves and how it relates to and differs from corporate strategy and tactical marketing
Strategic analysis; develop the market knowledge and insight required to deliver real value to your customers
Growth strategy; explore opportunities to drive loyalty, the implications of serving multiple markets and the emergence of new market and new product opportunities for sales growth
Positioning strategy; evaluate brand ideas and positioning propositions to drive differentiation leading to an integrated customer experience

Programme Structure

Marketing Strategy

Critically evaluate the contribution of market segmentation and market research in international marketing
Assess the role of scanning the market environment in identifying opportunities and threats in the marketplace
Research and evaluate marketing information to assess an organization’s marketing strategy
Compare and contrast market entry strategies
Assess how the marketing mix can be configured to achieve market strategy objectives

Creativity and problem Solving

The world of business moves rapidly, and organisations need to respond quickly and flexibly to ever changing conditions. Competitors bring out new products, new suppliers become available from countries around the world, customers quickly reject last year’s products and demand new ones, organisations continually search for improved ways of working, seeking ever greater efficiency and quality, the list is endless.

This module looks at ways in which managers can think creatively and solve the problems that they encounter in a rapidly changing environment.

Analysing the Competition

Every business operates in unique market conditions. To compete successfully, managers need to collect detailed information about the market and the competition. Only then can they plan strategies that they hope will increase profits or sales levels perhaps by reducing costs, by entering new market segments, or by increasing their share of their existing market.

E-marketing Communication

The success of marketing efforts depends on a range of factors, as we must consider how customers can be reached and the fact that they make their purchasing decisions according to different criteria.

Innovation and R&D

Describe and assess the factors that are most likely to drive innovation in your organisation
Develop an innovation process from the original idea to planning implementation
Assess different ways of identifying and evaluating opportunities
Describe ways in which organisations can encourage and facilitate innovation

Strategic Planning Tools

Strategy concerns the decisions made by an organization on how it will achieve its vision and corporate objectives. The strategic plan defines the route to be followed to get to the future state the organization has aspired to in its vision. Strategic planning decisions define the product lines and services offered by the company, the markets and market segments targeted, market positioning and avenues for growth.

They also define decisions on developing internal capabilities to build sustainable competitive advantage.

Key Highlights

100% Online

Study anytime, anywhere

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Gain knowledge

Earn while you learn

Student support

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Study Mode Online	Certification Strategic Marketing	Duration 90 Days	Offered Fees £340	Enrol Now

Online Learning Made Simple

A flexible study that allows you to study from anywhere, anytime.

This Online programme has no geographical boundaries. Because it is taught and studied entirely online, it is available to a global audience of students and can be studied from anywhere, on your terms.

Self-paced courses that can be accessed anytime and anywhere with the help of our LMS portal which is accessible from your:

Desktop
Laptop
Tablet
Mobile

Duration 90 Days	Actual Fees £680	Offered Fees £340
Study Mode Online	Intake Flexible	Register Now

Expert Trainers

Passionate specialists who keep up to date with the latest trends in their field.

Quality Delivery

Trainers have assessed annually on the quality of their delivery and delegate engagement.

Practical Training

Theory and practical based training to take back to the office which leads you more.

Why Get Certified

Upon successful completion of the Strategic Marketing programme, you’ll earn a certificate of completion from the London School of Business.

Improve your CV

Getting certified shows employers that you have a clear understanding of the core concepts of Marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

Find a Job

Becoming certified shows you have strong marketing skills and that you’re motivated to learn: two essential qualities in the workplace. Demonstrating these qualities can help improve your chances of finding the job you want.

Enhance your Career

Improving your marketing skills can help you find a job, get promoted, or start a whole new career.

Interested in this programme?

Call
+44 (0)20 3305 8124

Email
info@lsbuk.com

Enquire Now
Through our online form

Next Steps
Enrol Now

Accreditations and Memberships

At London School of Business (LSB) we nurture leaders. “Building Leaders for Business” forms the essence of our existence. We are redefining how businesses operate in London and the rest of the world.

Building Leaders for Business

Get in Touch

+44 (0)20 3305 8124
london@lsbuk.com