Digital Marketing in Practice


The aim of this module is to achieve a conceptual and comprehensive understanding for strategy road map creation using core contemporary methodologies to make relevant proposals for business progression.

Who is it For

The course is suitable for:

  • Strategic planners
  • Product managers
  • Technical managers
  • Consultants
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   Programme Structure

The elements of an effective product strategy and the Product Vision Board Value proposition, market segmentation, and product differentiation Business strategy and product strategy ownership


Product discovery and development

Strategy validation and market research techniques

Pivot, persevere, and minimum viable products (MVPs)


Lifecycle objectives and strategic options Key performance indicators (KPIs) and product scorecard Collaborative strategy reviews and updates


Benefits and common mistakes of product roadmaps The product roadmap, the product backlog, and the release plan Goal-oriented product roadmaps and the GO roadmap template Selecting the right contents and choosing the right level of detail

Balancing goals, dates, and cost Product roadmap reviews and updates Collaborative roadmapping workshops


Product portfolio strategy Software platforms Portfolio roadmaps Balanced product portfolios


Learning Outcomes of Strategy Road Maps

  • Road mapping can help organisations to align technology and commercial perspectives.

  • Approaches for implementing road mapping at the innovation, business and sector levels.

  • Multifunctional workshop methods for implementing road mapping.

  • The application of road mapping as a platform for management toolkits.

  • Applying visual design principles to support the communication of strategy.

  • Reflect to gain learning insights upon individual performance and that of others in a project team tasked with the module assessment.

  • Critique and synthesise contemporary evidence for Strategy Map based design & implementation methodologies.

  • Apply Strategy Map based methodologies to resolve contextual challenges, through critical analysis, to meet stakeholder value expectations.

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Start Date

Start Date
1st June 2020
Professional Diploma in Digital Marketing
Learning Time
35 Hours
Apply Now
Start Date
5th October 2020
Professional Diploma in Digital Marketing
Learning Time
35 Hours
Apply Now
Start Date
1st February 2021
Professional Diploma in Digital Marketing
Learning Time
35 Hour
Apply Now

Student Support

We encourage you to make full use of all of the support services and facilities available to ensure you have the best possible experience during your time at the School.

Personal Tutors

Personal tutors can help you with a range of issues affecting your studies, as well as tell you about other University support available.

Academic Support

If you think your personal circumstances might affect your academic achievement, it’s a good idea to talk to your course tutor about your situation. They can help you manage your workload and, if necessary, explain the rules about extenuating circumstances for assignments. 

Support Team

London Business School offers additional specialist support for all students to develop skills that enhance your employability prospects and support your studies.

Career and Recruitment 

Our extensive careers service supports you throughout your time at school to ensure that when you complete programme, you are well-prepared for the world of work.

The LSB Experience

Expert Trainers

Passionate specialists who keep up to date with the latest trends in their field.

Quality Delivery

Trainers have assessed annually on the quality of their delivery and delegate engagement.

Practical Training

Theory and practical based training to take back to the office which leads you more.

Small Class Sizes

No more than 15 people to ensure you get the most from our trainers.

How to Apply

Enrolling at London School of Business will help you study in a diverse mix of cultures, providing an opportunity to socialise and make friends from nations across the globe. Apply now, and one of our Admission Advisors will be in touch to support you through the process.

You can use the following link to apply for the programme:

There you’ll have to choose the module which you are interested in

In order to assess your eligibility for the programme, we will review your profile and your expectations from your career. This will be done via an in-person, telephonic or video conversation. In addition, we will mark your English proficiency for the course as well, and advise on further actions to be taken on your part.

Then, tell us how you’ll be funding your chosen module, choosing from one of our flexible funding options

Need Help Choosing A Programme?

Choosing the right programme is an important part of your future success. Our dedicated student counsellors are happy to assist you in choosing the right programme that best suits your professional goals. Please contact us on +44 (0)20 3305 8124 or send us an email to to discuss your requirements and obtain an application form.

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Building Leaders for Business

At London School of Business (LSB) we nurture leaders. “Building Leaders for Business” forms the essence of our existence. We are redefining how businesses operate in London and the rest of the world.

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