Digital Marketing in Practice

Overview

This course introduces you to the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that you can implement immediately upon your return to the office.

Who is it For

  • FMCG to motor vehicles, medical consultation to education and every other commodity is digitally marketed.
  • You may be not a marketer but still you need to understand the science behind it to survive in the corporate world.
  • This is a practical course for anyone involved with the hands-on management of digital channels, over-arching digital strategy or get involved in decision making in relation to digital strategy.
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   Programme Structure

  • Ratio analysis
  • The “Weinstock” performance ratios
  • Competitor analysis
  • Benchmarking
  • Different types of cost – fixed, variable
  • Marginal costing
  • Full costing
  • Cost drivers and activity based costing
  • Breakeven and contribution analysis
  • Margin analysis
  • The cash flow cycle-Measures of solvency
  • Capital investment budgeting
  • The whole company budget process
  • Integrating forecasting planning and budgeting
  • Driving performance improvement through the budget
  • Setting appropriate KPI’s-Performance review process
  • Multi year budgeting
  • Price differentiation
  • The supply and demand relationship
  • The significance of volume and the experience curve
  • Continuous improvement
  • Dealing with competition
  • Investment appraisal
  • Cash versus profit measures
  • Forms of appraisal
  • payback, DCF, IRR-Allocating scarce funds
  • Sources of additional funds
  • The significance of gearing

Digital Marketing is the future of Marketing

  • Digital marketing is the most powerful form of marketing.

  • Using digital marketing tactics is the most cost-effective way to market your business.

  • Digital marketing is the most measurable form of marketing.

  • One of the greatest benefits of digital marketing is that it allows you to target your ideal buyers.

  • Most people are starting their buyer’s journey online.

  • Your customers are on social media, and digital marketing helps you reach them.

  • SEO and local SEO helps you reach more qualified buyers online.

  • Digital marketing helps you connect with mobile customers.

  • You can easily and quickly adapt your strategy and tactics for best results.

  • Digital marketing levels the playing field, allowing your business to be more competitive.

Digital Trends Around World 2020

7.75
Billion
URBANISATION
55%

4.54
Billion
PENETRATION
59%

5.19
Billion
PENETRATION
67%

3.80
Billion
PENETRATION
49%

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Start Date

Start Date
1st June 2020
Certification
Professional Diploma in Digital Marketing
Learning Time
35 Hours
Price
£1,200
Apply Now
Start Date
5th October 2020
Certification
Professional Diploma in Digital Marketing
Learning Time
35 Hours
Price
£1,200
Apply Now
Start Date
1st February 2021
Certification
Professional Diploma in Digital Marketing
Learning Time
35 Hour
Price
£1,200
Apply Now

Student Support

We encourage you to make full use of all of the support services and facilities available to ensure you have the best possible experience during your time at the School.

Personal Tutors

Personal tutors can help you with a range of issues affecting your studies, as well as tell you about other University support available.

Academic Support

If you think your personal circumstances might affect your academic achievement, it’s a good idea to talk to your course tutor about your situation. They can help you manage your workload and, if necessary, explain the rules about extenuating circumstances for assignments. 

Support Team

London Business School offers additional specialist support for all students to develop skills that enhance your employability prospects and support your studies.

Career and Recruitment 

Our extensive careers service supports you throughout your time at school to ensure that when you complete programme, you are well-prepared for the world of work.

The LSB Experience

Expert Trainers

Passionate specialists who keep up to date with the latest trends in their field.

Quality Delivery

Trainers have assessed annually on the quality of their delivery and delegate engagement.

Practical Training

Theory and practical based training to take back to the office which leads you more.

Small Class Sizes

No more than 15 people to ensure you get the most from our trainers.

How to Apply

Enrolling at London School of Business will help you study in a diverse mix of cultures, providing an opportunity to socialise and make friends from nations across the globe. Apply now, and one of our Admission Advisors will be in touch to support you through the process.

You can use the following link to apply for the programme: https://www.lsbuk.com/apply/

There you’ll have to choose the module which you are interested in

In order to assess your eligibility for the programme, we will review your profile and your expectations from your career. This will be done via an in-person, telephonic or video conversation. In addition, we will mark your English proficiency for the course as well, and advise on further actions to be taken on your part.

Then, tell us how you’ll be funding your chosen module, choosing from one of our flexible funding options

Need Help Choosing A Programme?

Choosing the right programme is an important part of your future success. Our dedicated student counsellors are happy to assist you in choosing the right programme that best suits your professional goals. Please contact us on +44 (0)20 3305 8124 or send us an email to exed@lsbuk.com to discuss your requirements and obtain an application form.

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Apply now

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Building Leaders for Business

At London School of Business (LSB) we nurture leaders. “Building Leaders for Business” forms the essence of our existence. We are redefining how businesses operate in London and the rest of the world.

Get in Touch

  • +44 (0)20 3305 8124

  • london@lsbuk.com