BSc (Hons) Business Marketing 2017-07-20T12:09:32+00:00

BSc (Hons) Business Marketing

Programme Summary

Students on this degree will be taught a diverse range of topics including neuromarketing, decision-making and advertising, as well as gaining practical experience using the latest psychological research equipment such as eye-tracking glasses, Galvanic Skin Response sensors and face tracking cameras. However, it is not just a case of learning how to use this equipment in the laboratory.

In the final year all students will be expected to undertake a project working with a local business and apply the techniques that they have learnt over the duration of the course to solve a genuine business problem.

After completing our degree, students will be ideally prepared for a career in marketing, advertising, or market research.

Graduates of the BA (Hons) Business programme will be eligible for partial exemption from the CIM Certificate in Professional Marketing qualification.

Key facts

UK/EU/Full Time – £9,250
International – £12,500

Student Finance
Available for UK, EU & EEA Students

Start date
January, April, August, October

3 Years

On Campus

Course Options

Year 1

  • Business: Past, Present and Future
  • Business Communication Skills for Marketing
  • Introduction to Research Design
  • Marketing Essentials
  • An Introduction to Data Analysis
  • Psychology in Action

Year 2

  • Intermediate Research Methods
  • Cognitive Psychology
  • Advertising and Branding
  • Behaviour Change for Marketing
  • Consumer Psychology
  • Digital Marketing

Year 3

  • Strategic Thinking
  • Applied Consumer Psychology
  • Strategic Marketing
  • Social Psychology
  • Dissertation

Entry requirements

240 UCAS tariff points at GCE A-Level or equivalent. Appropriate AS-Level and Level 3 Key Skills qualifications will also be taken into account. Applicants must also have five GCSE passes at grades A, B or C including Mathematics and English. International students must prove valid qualifications equivalent to the above requirements.

English language proficiency for international students: IELTS 6.0 overall with a minimum of 5.5 in each component or equivalent.

Please contact us to find out country-specific entry requirements as below:

•   International country-specific entry requirements
•   EU country-specific entry requirements

Fees & Funding

Tuition fees cover the cost of a student’s academic studies. This usually includes teaching costs, registration and examination fees (not repeat or tailing modules, re-sit fees or coursework resubmission). Any costs associated with work placements will be the students responsibility.

2017 Applicants

UK and EU students

Full-time fees – £9,250 per year

For full details, please visit our fees and funding webpage

International students

Full-time fees – £12,500 per year

For full details, please contact us.


LSB offers a wide range of generous fee waivers and bursaries. To find out more about the scholarships, awards and bursaries available, please visit the scholarships webpage.

Career Opportunity

The BSc (Hons) in International Business Management degree aims to equip graduates to use their business training, in-depth knowledge of specialist areas such as marketing, finance, human resources and general management, to pursue a career in business, nationally or internationally.

Recent business graduates have gone on to work for:

  • British Airways
  • L’Oréal
  • NHS Graduate Schemes
  • Oxfam
  • IBM
  • Samsung
  • McLaren
  • HSBC Bank plc
  • BMW Group
  • British Council
  • Apple
  • Unilever
  • Bank of England
  • Facebook
  • Volkswagen Group
  • ScottishPower
  • Nationwide
  • Fujitsu

Pursuing potential career opportunities within the following areas:

  • British and management consultancy
  • Project management
  • Accounting and auditing
  • Advertising, marketing, public relations and sales
  • Financial management
  • Recruitment and human resource
  • Insurence agency
  • Investment banking
  • Real estate management
  • Government advisory and consultancy organisations
  • International government and private organisations



Apply Now

Applicants wishing to study on a course at London School of Business will need to apply directly to the LSB.
Please contact admissions@lsbuk.com to discuss your requirements and obtain an application form.