MSc Digital Marketing

Programme Summary

Marketing has dominated in recent years by a shift to digital, mobile and social media, hyper-targeting the real-time metrics and data. Leading the way over traditional marketing, where interaction information is not as forthcoming.

This Digital Marketing programme is designed to help build a management resource pool for the next-generation marketing companies already operating (e.g. Facebook, Google, LinkedIn, etc), as well as the evolving requirements of the incumbent marketing industry.

Graduates from this programme will have highly-developed competencies in communications and marketing; using social media, online media and other digital / mobile technologies.

The MSc in Digital Marketing is designed to develop the graduates critical thinking and understanding of the digital eco-system, teaching you a logical approach to the constantly evolving digital marketing industry.

Key facts

UK/EU/Full Time – £13,500
International – £14,500

Student Finance
Available for UK, EU & EEA Students

Start date
January, May, September

1 Year

On Campus

Mode of Study
Full Time


  • Introduction to Digital marketing
  • Internet Marketing Strategy
  • The Internet and the Marketing Mix
  • Delivering the Online Customer Experience
  • Campaign Planning for Digital Media
  • Business-to-Business Internet marketing
  • Digital Channel Performance
  • Relationship Marketing
  • Marketing Management and Planning
  • Dissertation

Entry requirements

Academic Requirement

  • An honors degree (at least 2:2) or equivalent.

English Language Requirement

  • 6.0 overall with no other element below 5.5 (IELTS)

You can take our Internal English Test completely free of charge to find out your level of English. If you do not have the required level of English for entry, our Academic English Courses can help you to achieve this level.

Please contact us to find out country-specific entry requirements as below:

•   International country-specific entry requirements
•   EU country-specific entry requirements

Fees & Funding

Tuition fees cover the cost of a student’s academic studies. This usually includes teaching costs, registration and examination fees (not repeat or tailing modules, re-sit fees or coursework resubmission). Any costs associated with work placements will be the students responsibility.

2018 Applicants

UK and EU students

Full-time fees – £13,500

For full details, please contact us.

International students

Full-time fees – £14,00 per year

For full details, please contact us.



Apply Now

Please contact us on 020 3305 8124 or send us an email to to discuss your requirements and obtain an application form.