Marketing Strategy and Concepts


Marketing is an essential function for any business. It is not mere sales. It starts before production and helps you understand what you should produce depending on the market demand and condition.  It will also answer the questions of how to produce and what to produce and when to produce. Then how to distribute and sell, how to take the message about your product to the target audiences, what should be your price, whether your customer is happy or not and if he/ she is not happy what you should do. These principles are true to you as a person to sell yourself as a professional and even for non-profit organisations to reach their audiences and achieve expected millage.

Learning outcomes

  • Understand the principles of marketing
  • Understand market research and market analysis methods
  • Be able to apply market analysis techniques
  • Understand how e – marketing is used
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Key Facts

Next Start
22nd June – 10th June 2020

26th October – 3rd November 2020
22nd February – 2nd March 2021

7 Days

Training Hours



Who is this for?

Marketing is not only marketing department’s duty any more. It is everybody’s duty starting from the doorman to the production worker and chairman to accountant. Therefore this workshop is for everybody involved in the corporate world. It is essential that everybody knows how why marketing strategies are formulated and their contribution towards success of such strategies.

Read more about the Executive Education Courses 

The LSB Experience

  • Expert trainers – Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery – Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods – Theory and practical based training to take back to the office.
  • Small class sizes – No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics – Marketers should understand marketing as a whole, not just digital.
  • 2 learning levels – Intermediate and advance and class.

“People don’t buy what you do, they buy why you do it.”

Author & Marketing Consultant

Apply Now

Please contact us on +44 (0)20 3305 8124 or send us an email to to discuss your requirements and obtain an application form.



Building Leaders for Business

At London School of Business (LSB) we nurture leaders. “Building Leaders for Business” forms the essence of our existence. We are redefining how businesses operate in London and the rest of the world.

Get in Touch

  • +44 (0)20 3305 8124