Marketing is an essential function for any business. It is not mere sales. It starts before production and helps you understand what you should produce depending on the market demand and condition. It will also answer the questions of how to produce and what to produce and when to produce. Then how to distribute and sell, how to take the message about your product to the target audiences, what should be your price, whether your customer is happy or not and if he/ she is not happy what you should do. These principles are true to you as a person to sell yourself as a professional and even for non-profit organisations to reach their audiences and achieve expected millage.