Digital Marketing


Digital marketing professionals are experts in promoting brands and products on social media, mobile apps, text messaging, digital radio and television, and emerging forms of digital platforms. They also work to create successful campaigns and messages designed specifically for each kind of channel. This course introduces you to the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that you can implement immediately upon your return to the office.

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Key Facts

Next Start
1st June – 5th June 2020

5th October – 9th October 2020
1st February – 5th February 2021

5 Days

Training Hours



Learning Outcomes

  • Define clear business and marketing objectives, and undertake targeted market research that will help you to reach realistic marketing goals
  • Pay Per Click marketing including Google AdWords.
  • Social media including Facebook, Twitter, Instagram, etc.
  • Partner marketing including affiliate marketing.
  • Online advertising including ad networks and behavioural targeting.
  • E-mail marketing including deliverability.
  • Site content and copy.
  • Understand the capabilities and compatibility of a large range of digital marketing tactics, such as branding, PR, SEO and social media, and content marketing Search engine optimisation (SEO).

Who is this for?

FMCG to motor vehicles, medical consultation to education and every other commodity is digitally marketed. You may be not a marketer but still you need to understand the science behind it to survive in the corporate world. This is a practical course for anyone involved with the hands-on management of digital channels, over-arching digital strategy or get involved in decision making in relation to digital strategy.

Read more about the Executive Education Courses 

The LSB Experience

  • Expert trainers – Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery – Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods – Theory and practical based training to take back to the office.
  • Small class sizes – No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics – Marketers should understand marketing as a whole, not just digital.
  • 2 learning levels – Intermediate and advance and class.

“Marketers need to build digital relationships and reputation before closing a sale.”


Apply Now

Please contact us on +44 (0)20 3305 8124 or send us an email to to discuss your requirements and obtain an application form.



Building Leaders for Business

At London School of Business (LSB) we nurture leaders. “Building Leaders for Business” forms the essence of our existence. We are redefining how businesses operate in London and the rest of the world.

Get in Touch

  • +44 (0)20 3305 8124