Duration
90 Days
Actual Fees
£850
Offered Fees
£299
Study Mode
Online
Duration
90 Days
Actual Fees
£850
Offered Fees
£425
Study Mode
Online
Intake
Flexible

Programme Benefits

This programme is ideal for anyone working or who wants to work in luxury fashion management and wants to develop their practical understanding of the luxury brand world.

  • Develop an insight and understanding of the luxury brand world

  • Learn to identify luxury target customers and their needs

  • Develop an understanding of how to build target customer profiles

  • Gain a good understanding of brand positioning and its impact on luxury brands

  • Learn various methods to communicate luxury brand values

  • Receive insider tips on how the luxury industry is changing

  • Acquire a critical understanding of the theory and practice of luxury brand marketing

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Transform your career prospects

The Online executive education programme from a business school for developing future leaders.

How do luxury fashion brands stand out from the crowd and successfully communicate what they stand for? Learn the basics of luxury brand management and its workings in the fashion industry. This introductory online programme will equip you with the fundamental knowledge and understanding you will need if you aspire to work within the luxury industry.

Programme Structure

The world of luxury is changing beyond recognition, and it’s harder for brands to remain relevant today. This module will allow learners to understand the history of the luxury industry in the past 30 years. Learners will explore the current contemporary perspectives within the luxury world and analyse the first frameworks that regulate the luxury industry.

This model will be discussing the history of certain brands and exploring certain business models that regulate them. Learners will understand how luxury brands have been built throughout the years not only historically but also from a business perspective diving into relevant business models.

The luxury identity corresponds with the intra-company self-perception of a brand, which determines precisely how the brand should appear to external target groups. This models emphasis the importance and relevance of luxury identity to a brand.

By understanding how buyers think, feel and decide, businesses can determine how best to market their products and services. This module will give you an understanding of the fundamental decision making processes and the Geographical and sociological factors that influence these processes, specifically for the luxury clientele.

Any organisation needs to understand how business is done in their industry, how products are sold and delivered, and what other suppliers offer discounts and credit arrangements. In this module, learners will understand the luxury industry’s scale and size.

The concept of rarity has traditionally been associated with the idea of luxury. However, while scarcity is still an essential factor in determining the value of a luxury brand, terms such as “exclusivity” or “space” are now powerfully resounding within customers’ minds as alternative descriptors. In this module, grouping students will study the historical evolution of the luxury industry and explore macro trends that structure the different international markets.

The idea of luxury products as uncommon and finely created, often one-of-a-kind objects produced via artistic endeavour is intimately linked to the concept of creativity.
Luxury brands that cater to affluent clients differentiate their products and charge greater prices as a result. In developed and highly competitive marketplaces, a strong positive brand is critical.

The world of luxury is changing beyond recognition, and it’s harder for brands to remain relevant today, which reinforces the importance of brand positioning. Luxury is all about meaning: the very essence of luxury is based on the inflation of its symbolic value over the functional significance of its goods and services. This module will be cover the positioning process through communication for luxury brands by specialists of the sectors who will guide the students through their discovery process.

Key Highlights

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Join Us Online

Study Mode
Online
Certification
Luxury Brand Management
Duration
90 Days
Offered Fees
£299
Masters of Business Administration

Online Learning Made Simple

A flexible study that allows you to study from anywhere, anytime.

This Online programme has no geographical boundaries. Because it is taught and studied entirely online, it is available to a global audience of students and can be studied from anywhere, on your terms.

Self-paced courses that can be accessed anytime and anywhere with the help of our LMS portal which is accessible from your:

  • Desktop

  • Laptop

  • Tablet

  • Mobile

The LSB Experience

Expert Trainers

Passionate specialists who keep up to date with the latest trends in their field.

Quality Delivery

Trainers have assessed annually on the quality of their delivery and delegate engagement.

Practical Training

Theory and practical based training to take back to the office which leads you more.

Why Get Certified

Upon successful completion of the Luxury Brand Management programme, you’ll earn a certificate of completion from the London School of Business.

Getting certified shows employers that you have a clear understanding of the core concepts of Luxury Brand Management. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

Becoming certified shows you have strong Brand Management skills and that you’re motivated to learn: two essential qualities in the workplace. Demonstrating these qualities can help improve your chances of finding the job you want.

Improving your Brand Management skills can help you find a job, get promoted, or start a whole new career.

Interested in this programme?

Call
+44 (0)20 3305 8124

Email
info@lsbuk.com

Enquire Now
Through our online form

Next Steps
Enrol Now

Accreditations and Memberships

london school of business

london school of business

london school of business

london school of business

london school of business

london school of business

At London School of Business (LSB) we nurture leaders. “Building Leaders for Business” forms the essence of our existence. We are redefining how businesses operate in London and the rest of the world.

Building Leaders for Business

Get in Touch

  • +44 (0)20 3305 8124

  • info@lsbuk.com