Duration
90 Days
Actual Fees
£850
Offered Fees
Now: £425
Study Mode
Online
Enrol Now
Duration
90 Days
Actual Fees
£850
Offered Fees
£425
Study Mode
Online
Intake
Flexible
Enrol Now

Digital Marketing

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.

  • Apply new ideas, methods, and ways of thinking

  • Analyse cross-cultural and ethical issues in globalised digital markets

  • Comprehend the importance of conversion and working with digital relationship marketing

  • Analyse the confluence of marketing, operations, and human resources in real-time delivery

  • Investigate and evaluate issues in adapting to globalised markets that are constantly changing and increasingly networked

  • Interpret the traditional marketing mix within the context of a changing and extended range of digital strategies and tactics

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Transform your career prospects

The Online executive education programme from a business school for developing future leaders.

This programme introduces you to the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon their return to the office.

Programme Structure

Over half of the world’s populations now use the internet; and over a third use social media. Combined with the increasing influence of globalisation, we can see why it is becoming increasingly important to be on and to advertise on as many forms of online platforms as possible. Since 1990 this market has been evolving at an exponential rate, just as technology has. This will continue to change and we will equip you with the necessary skills to adapt to this ever changing aspect of marketing.

Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. Here we will find the way to make your PPC ads more compelling and focus on the key elements of how you can use it effectively.

Content marketing is the general term used to describe any kind of textual, graphic, video, or interactive element on a website that is used to sell a product or service. In this module you will understand how creating relevant and valuable content that is distributed to engage your target audience can really build interest and why it is important.

Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users will normally visit websites that are at the top of the list and appear first. In this topic we will look at how we can optimise your ranking of website on search engines and get more traffic from an improved position.

Social media is an incredibly useful and fast way to increase your: brand awareness; inbound traffic; and have an improved search engine rank. However, this must be planned carefully if you wish to achieve the high level of engagement you are looking for. This part of the programme will show you how to develop your Social Media Marketing Plan and implement it successfully.

Google Analytics is probably the most effective tool you can use for website traffic progression. Here we will teach you how to use the raw data gained from the analytics and see how people are using your website and what is attracting their attention.

We will teach you how to make an email marketing campaign that will get through spam filters and give a human and personal touch to your messages. Email marketing can be one of the most effective ways to contact relevant potential clients or customers and we will show you how this can be done the right way.

Affiliate Marketing is an online marketing advertising channel that puts merchants in charge of an online marketing sales force. We will show you how the process works and how you can increase your sales using this technique and by choosing the right people to connect with.

Mobile marketing is marketing on a mobile device such as a smart phone. This can help you to provide more personalised services when promoting your goods or service with more time and location sensitive information.

Drop Shipping is a model where you buy products individually from a wholesaler and ship them directly to your customer, that way you have full control over the offers available to you and you own all the customer data you need. This way you don’t have to store inventory or ship the products you offer and just receive the orders.

Here we will teach you the best way for you to approach your target market and understand how to measure your results whilst knowing how to set your priorities. Implement guidelines to reach these goals and ensure your workforce stay focused whilst doing so.

Key Highlights

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Study Mode
Online
Certification
Digital Marketing
Duration
90 Days
Offered Fees
£425
Enrol Now
Masters of Business Administration

Online Learning Made Simple

A flexible study that allows you to study from anywhere, anytime.

This Online programme has no geographical boundaries. Because it is taught and studied entirely online, it is available to a global audience of students and can be studied from anywhere, on your terms.

Self-paced courses that can be accessed anytime and anywhere with the help of our LMS portal which is accessible from your:

  • Desktop

  • Laptop

  • Tablet

  • Mobile

The LSB Experience

Expert Trainers

Passionate specialists who keep up to date with the latest trends in their field.

Quality Delivery

Trainers have assessed annually on the quality of their delivery and delegate engagement.

Practical Training

Theory and practical based training to take back to the office which leads you more.

Why Get Certified

Upon successful completion of the Digital Marketing programme, you’ll earn a certificate of completion from the London School of Business.

Getting certified shows employers that you have a clear understanding of the core concepts of Digital Marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

Becoming certified shows you have strong marketing skills and that you’re motivated to learn: two essential qualities in the workplace. Demonstrating these qualities can help improve your chances of finding the job you want.

Improving your marketing skills can help you find a job, get promoted, or start a whole new career.

Interested in this programme?

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+44 (0)20 3305 8124

Email
info@lsbuk.com

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Accreditations and Memberships

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london school of business

london school of business

london school of business

london school of business

london school of business

Building Leaders for Business

At the London School of Business (LSB), we nurture leaders. “Building Leaders for Business” forms the essence of our existence. We are redefining how businesses operate in London and the rest of the world.