Digital Marketing in Practice

This programme introduces you to the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon their return to the office.

Whether you are a business owner or a complete beginner looking to start a career in online marketing, this programme is the ideal solution.

  • FMCG to motor vehicles, medical consultation to education and every other commodity is digitally marketed
  • You may not be a marketer, but you still need to understand the science behind it to survive in the corporate world.
  • This programme is practical for anyone involved with the hands-on management of digital channels, over-arching digital strategy, or decision-making about a digital strategy.

Programme Structure

Over half of the world’s populations now use the internet and over a third use social media. With the increasing influence of globalisation, we can see why it is becoming increasingly important to be on and advertise on as many forms of online platforms as possible. Since 1990 this market has been evolving at an exponential rate, just as technology has. This will continue to change, and we will equip you with the necessary skills to adapt to this ever-changing aspect of marketing.

Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website rather than “earning” those clicks organically. Here we will find a way to make your PPC ads more compelling and focus on the key elements of how you can use them effectively.

Content marketing is the general term used to describe any textual, graphic, video, or interactive element on a website used to sell a product or service. In this module, you will understand how creating relevant and valuable content that is distributed to engage your target audience can build interest and why it is important.

Whenever you enter a query in a search engine and hit ‘enter’, you get a list of web results that contain that query term. Users will normally visit websites that are at the top of the list and appear first. In this topic, we will look at how we can optimise the ranking of your website on search engines and get more traffic from an improved position.

Social media is an incredibly useful and fast way to increase your: brand awareness, inbound traffic, and improved search engine rank. However, carefully this must be planned if you wish to achieve the high level of engagement you are looking for. This part of the programme will show you how to develop your Social Media Marketing Plan and implement it successfully.

Google Analytics is probably the most effective tool you can use for website traffic progression. Here we can teach you how to use the raw data gained from the analytics and see how people are using your website and what they is attracting their attention.

We will teach you how to make an email marketing campaign that will get through spam filters and give a human and personal touch to your messages. Email marketing can be one of the most effective ways to contact relevant potential clients or customers and we will show you how this can be done the right way.

Affiliate Marketing is an online marketing advertising channel that puts merchants in charge of an online marketing sales force. We will show you how you the process works and how you can increase your sales using this technique and choosing the right people connect with.

Mobile marketing is marketing on a mobile device such as a smart phone. This can help you providing more personalised services when promoting your goods or service with more time and location sensitive information.

Drop Shipping is a model where you buy products individually from a wholesaler and ship them directly to your customer, that way you ave full control over the offers available to you and you own all the customer data you need. This way you don’t have to store inventory or ship the products you offer and just receive the orders.

Here we will teach you the best way for you to approach your target market and understand how to measure your results whilst knowing how to set your priorities. Implement guidelines to reach these goals and ensure your workforce stay focused whilst doing so.

Learning Outcomes

  • Analyse the confluence of marketing, operations, and human resources in real-time delivery

  • Investigate and evaluate issues in adapting to globalised markets that are constantly changing and increasingly networked

  • Interpret the traditional marketing mix within the context of a changing and extended range of digital strategies and tactics

  • Comprehend the importance of conversion and working with digital relationship marketing

  • Analyse cross-cultural and ethical issues in globalised digital markets

  • Apply new ideas, methods, and ways of thinking

Digital Marketing is the future of Marketing

  • Digital marketing is the most powerful form of marketing

  • Using digital marketing tactics is the most cost-effective way to market your business

  • Digital marketing is the most measurable form of marketing

  • One of the greatest benefits of digital marketing is that it allows you to target your ideal buyers

  • Most people are starting their buyer’s journey online

  • Your customers are on social media, and digital marketing helps you reach them

  • SEO and local SEO helps you reach more qualified buyers online

  • Digital marketing helps you connect with mobile customers

  • You can easily and quickly adapt your strategy and tactics for the best results

  • Digital marketing levels the playing field, allowing your business to be more competitive

Digital Trends Around World 2020





Start Dates

Start Date
Study Mode
Digital Marketing in Practice
Learning Time
35 Hours / Flexible

Why Get Certified

Upon successful completion of the Digital Marketing in Practice programme, you’ll earn a certificate of completion from the London School of Business.

Getting certified shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

Becoming certified shows you have strong digital skills and that you’re motivated to learn: two essential qualities in the workplace. Demonstrating these qualities can help improve your chances of finding the job you want.

Improving your digital knowledge can help you find a job, get promoted, or start a whole new career.

Digital Marketing Career Progression

A digital marketing executive is responsible for looking into the online marketing strategies for the organization. They plan and execute marketing campaigns and maintain and supply content for the organization’s website.

The primary role of a digital marketing manager is to get the word about your brand out in the digital space.

The primary role of an SEO specialist or an SEO executive is to rank a website page on the search engine result page and to increase the website’s traffic. The SEO sector is booming day by day, and SEO executive jobs will always be in demand. SEO executive roles will be available only in large companies with marketing departments. The SEO executive job role is available for all degree students, but it would be a plus point if you have a degree in digital marketing. You must have relevant experience and a high level of technical skill.

A social media marketing expert is responsible for combining marketing and social media management to enhance the company’s social media presence, interaction with target audiences, promoting the brand’s engaging content, and expanding the opportunities for increasing the revenue. A social media marketing expert should understand and know each social media platform, social media marketing strategies, and how to optimize content to make it engaging on social media channels.

Here are many job roles of a copywriter. A digital writer produces written content for web pages. They can work either as a freelance content writer or as an employee of a company. The copywriter can help the content team refine their content and words used to get more reception, help the search engine marketer write a better ad copy, and help the social media manager with better words for posting on social media channels.

A conversion rate optimizer is responsible for the conversion rate optimization of a company’s conversion strategy and lead generation. It’s the most crucial digital marketing job role. They are responsible for managing, testing, and implementing conversion points in the digital marketing funnel.

In a small company, a digital marketing manager does all the tasks of a search engine marketer. However, when it’s a big company, there is a dedicated search engine marketing specialist also known as SEM specialist to target the number of leads and clicks from the given marketing budget, manage bid, keyword research, analysis, ad copywriting, and to test ad campaigns.

An Inbound Marketing Manager is responsible for attracting traffic and qualified prospects and converting them into customers and leads.

A content marketing manager is responsible for content marketing. Managing blogs, marketing campaigns, ebook publications, guest blogging, email communications, video marketing, sales page copywriting, etc., are the roles of a content marketing manager.

The analytics manager is responsible for implementing tools and strategies to translate raw data into valuable business insights.

“You can’t sell anything if you can’t tell anything.” 

Beth Comstock, Vice-Chair of General Electric

How to Apply

Enrolling at LSB will help you study in a diverse mix of cultures, providing an opportunity to socialise and make friends from nations across the globe. Apply now, and one of our Admission Advisors will be in touch to support you through the process.

You can use the following link to apply for the programme:

  • Personal details

  • Family information

  • Extracurricular activities

  • Global interests and experiences

The application fee is £100.

  • Proof of your academic achievements, including official school transcripts

  • Evidence of English proficiency, i.e: TOEFL/IELTS/ Functional Skills Level 2 (if English is not your native language)

  • GMAT/SAT/ACT scores (optional)

  • One academic reference

  • A Personal Statement as an essay (400–500 words)

  • Scholarship and financial aid application included with the application form

In order to assess your eligibility for the programme, we will review your profile and your expectations from your career. This will be done via an in-person, telephonic or video conversation. In addition, we will mark your English proficiency for the course as well, and advise on further actions to be taken on your part.

Once your application and personal assessment interview are completed, you will receive an admission decision within two weeks. If you have any questions regarding the status of your application, feel free to contact your Admission Advisor.

If you are accepted into the program and have decided to start your studies at London School of Business, you must confirm your place prior to confirmation deadline.

Once we confirm your student status with us, we will be sending out useful information regarding your pre-arrival, and pre-enrolment.  Not only that, we will work alongside to make sure you have a seamless arrival in the UK.

Need Help Choosing A Programme?

Choosing the right programme is an important part of your future success. Our dedicated student counsellors are happy to assist you in choosing the right programme that best suits your professional goals. Please contact us on +44 (0)20 3305 8124 or send us an email to to discuss your requirements and obtain an application form.

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Get in Touch

  • +44 (0)20 3305 8124