Sales And Negotiation Skill

This programme will supply information about negotiating with anyone in any field worldwide. This course offers an intensive training method by giving you the tools and teaching the skills that you will require to become a master salesperson.

Sales and negotiating skills are prised among hiring managers to have one of the best business skills. This course will prepare you to negotiate with colleagues, other business people, customers, and almost anyone. Upon completion, you will have the ability to work out any impossible situation simply by relying on what you have learnt in this course.

Developing an Employee Engagement Strategy is the right course for you if you’re a professional who helps create and implement employee engagement strategies and would like a broader understanding of the field and what can be achieved.

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   Programme Structure

A good negotiating relationship is needed to address differences and conflicts.

A principled negotiation is an interest-based approach to negotiation that focuses primarily on conflict management and conflict resolution. Principled negotiation uses an integrative approach to finding a mutually shared outcome.

Sales principles are foundational concepts that influence your sales perspective and point of view. They are short, memorable tips that provide a simple framework to help you sell more effectively. You can think of them as ground rules to adapt in order to improve your results and habits.

Negotiation is a dialogue between two or more people or parties intended to reach a beneficial outcome over one or more issues where a conflict exists with respect to at least one of these issues.

Cultural differences can influence business negotiations in significant and caps and the power to block share registration or voting of outside equity holders.

In simple terms, effective sales and negotiation techniques blend talking to the right people – and listening hard to find out what they want to buy.

The greater the importance of the outcome, the more stressful or emotional the negotiation can be. A typical approach is to either yield or compete.

In these days of online negotiations and cost-cutting by buyers, it can prove difficult to keep to the levels of service you had intended for every client because of the lack of margins that you are experiencing.

In simple terms, effective sales and negotiation techniques blend talking to the right people – and listening hard to find out what they want to buy.

By the end of the course, you’ll be better able to

  • Understand the different types of negotiations that you’re involved in every day.

  • Demonstrate knowledge of the negotiation process and why planning is critical.

  • Appreciate the need for ethical negotiation in order to maintain trust.

  • Demonstrate knowledge of the key principles you must apply in every negotiation.

  • Recognise different negotiation tactics, and how to use and counter them

  • Sell the value of your solutions and reduce price pushback

  • Lead masterful sales negotiations that lead to win-win solutions for you and your customers

  • Avoid critical mistakes in the negotiation process that kill credibility and the sale

  • Respond to objections in a way that moves the buyer closer to the close

Start Date

Join Us before 23rd of February and get the Programme for Free

Study Mode
Start Date

28th February

Sales and Negotiation Skills
Learning Time

14 hours

Course Fee


Actual Course Fee


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Student Support

We encourage you to make full use of all of the support services and facilities available to ensure you have the best possible experience during your time at the School.

Personal tutors can help you with a range of issues affecting your studies, as well as tell you about other University support available.

If you think your circumstances might affect your academic achievement, it’s a good idea to talk to your programme tutor about your situation. They can help you manage your workload and, if necessary, explain the rules about extenuating circumstances for assignments.

LSB offers additional specialist support for all students to develop skills that enhance your employability prospects and support your studies.

Our extensive careers service supports you throughout your time at School to ensure that when you complete the programme, you are well-prepared for the world of work.

Strategy Road Map Sales and Negotiation Skills Luxury brand management business education finance
The LSB Experience

Strategy Road Map Sales and Negotiation Skills Luxury brand management finance business education

Expert Trainers

Passionate specialists who keep up to date with the latest trends in their field.

Strategy Road Map Sales and Negotiation Skills Luxury brand management business education

Practical Training

Theory and practical based training to take back to the office which leads you more.

Strategy Road Map Sales and Negotiation Skills Luxury brand management business education

Small Class Sizes

No more than 15 people to ensure you get the most from our trainers.

How to Apply

Enrolling at London School of Business will help you study in a diverse mix of cultures, providing an opportunity to socialise and make friends from nations across the globe. Apply now, and one of our Admission Advisors will be in touch to support you through the process.

You can use the following link to apply for the programme:

There you’ll have to choose the module which you are interested in.

To assess your eligibility for the programme, we will review your profile and your expectations from your career. This will be done via an in-person, telephonic or video conversation. In addition, we will mark your English proficiency for the course and advise on further actions to be taken on your part.

Then, tell us how you’ll be funding your chosen module, choosing from one of our flexible funding options.

Need Help Choosing A Programme?

Choosing the right programme is an important part of your future success. Our dedicated student counsellors are happy to assist you in choosing the right programme that best suits your professional goals. Please contact us on +44 (0)20 3305 8124 or send us an email to to discuss your requirements and obtain an application form.

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