Marketing has been dominated in recent years by a shift to digital, mobile and social media, hyper-targeting and feedback of real-time metrics and data. Leading the way over traditional marketing, where interaction information is not as forthcoming.
This Digital Marketing programme is designed to help build a management resource pool for the next-generation marketing companies already operating (e.g. Facebook, Google, LinkedIn, etc), as well as the evolving requirements of the incumbent marketing industry.
Graduates from this programme will have highly-developed competencies in communications and marketing; using social media, online media and other digital / mobile technologies.
The MSc in Digital Marketing is designed to develop the graduates critical thinking and understanding of the digital eco-system, teaching you a logical approach to the constantly evolving digital marketing industry.